In order to prevent damage from ‘friendly fire’, Titan International Inc. has issued a statement distancing itself from the spat between US President Donald Trump and the Goodyear Tire & Rubber Company. Titan wants to make it clear that there is absolutely no link between it and the alleged Goodyear diversity training document that’s circulating on the internet.
Goodyear has been forced to release an official response after US President Donald Trump urged motorists not to buy its tyres in a social media message. On 19 August, the President rebuked Goodyear in an apparent critique of its “One Team” equality policies, saying: “Don’t buy GOODYEAR TIRES – They announced a BAN ON MAGA HATS”. He further suggests that motorists could “Get better tires for far less!” – pointedly undermining the company’s premium brand positioning and performance without reference to any tyre performance or price data.