At the Movin’On conference on future mobility held last month in Montreal, tyre cord and composite technology company Kordsa made a presentation that emphasized the need to lighten vehicles for efficient and sustainable mobility.
Tyre and construction reinforcement and composite technologies supplier Kordsa has launched a new campaign entitled “We Reinforce Life”. The marketing campaign underlines how products and technologies developed by Kordsa contribute to safer, easier, more efficient and convenient everyday lives. The Sabanci Holding affiliate also hopes to strengthen its leadership and brand identity in reinforcement technologies. Kordsa claims to be “the reinforcer” of one in every three automobile tyres and two in every three aircraft tyres around the world.
A collaboration between Continental’s Tire division and Kordsa, the Sabanci Group’s textile reinforcing materials business, is expected to result in a new, sustainable system of bonding textile reinforcing materials to rubber-based compounds. Specifically, the two companies are working on a technology that replaces resorcinol and formaldehyde with more environmentally friendly chemicals. Continental reports that to-date the joint work has delivered “very promising” results, adding that the technology will be available to others under a free licensing concept.
When the 2017 edition of Michelin Movin’ On symposium started on 13 June in Montreal, Canada Kordsa’s chief operating officer of North America, Jim Del Piano gave a presentation on the opening day stressing the significance of open innovation which will be a key factor for reinforcement market. Del Piano, in his presentation, gave insights on the future of the mobility and emerging solutions. In other words, “innovation [is] long way to walk alone”.
Tyre cord manufacturer Kordsa Global has been recognized as a “great place to work” in Bahia, Brazil, the company announced. According to a survey conducted by the Great Place to Work Institute that included nearly 40 companies, Kordsa Global ranked 7th in the list of best employers.
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