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You are here: Home1 / Klout

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2020 tyre brand social media ranking: Where the numbers come from

Company News, International News

As popular as our annual social media ranking is, we are often asked where we get the numbers from. Our table is designed to be as transparent as possible, but in order to offer a little more detail, here’s a description of our methodology.

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Related news:

  1. @sign of the times
  2. Dunlop leaps into the pole position in UK tyre social media ranking
  3. Cooper regains global tyre social media crown
  4. Pirelli leading global social media tyre brand 2015
15th October 2020/by Chris

Michelin tops UK social media ranking

Premium, UK News

In addition topping the global table, Michelin found pole position in Tyres & Accessories’ 2017 UK social media ranking. At the same time Cooper and Bridgestone climbed four and three places respectively, making these two manufacturers the table’s fastest risers.

But before any further details, a little context: Unlike our global ranking, the UK ranking covers the top 15 brands. The reason? A greater number of tyre brands are active in the UK social media space than on the global level, something that could suggest the UK is something of a thought leader when it comes to tyre sector social marketing. But that’s not to say that the UK tyre brand’s social branding performance is in anyway second-rate compared wi

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Related news:

  1. Cooper tops global social media ranking
  2. Michelin takes global social media double
  3. @sign of the times
  4. Pirelli leading global social media tyre brand 2015
25th September 2017/by Tyrepress Editors

Michelin takes global social media double

Company News, International News, Premium

In something of a coup for the French manufacturer, Michelin has regained both the global and UK crowns in Tyres & Accessories’ annual report on social media influence. Meanwhile, India’s largest tyremaker, MRF Tyres, will have surprised many by rising six places into third place on the global table.

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Related news:

  1. Cooper tops global social media ranking
  2. @sign of the times
  3. Pirelli leading global social media tyre brand 2015
  4. Michelin tops UK social media ranking
8th September 2017/by Tyrepress Editors

Pirelli leading global social media tyre brand 2015

Company News, Market Info, Premium

2015 marks the fifth year Tyres & Accessories has tracked, ranked and analysed the social media performance of the leading tyre brands. Each year technology has evolved and the depth and breadth of our coverage has grown with it. This year the headline news is that there is a new global winner. Meanwhile, less has […]

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Related news:

  1. @sign of the times
  2. Cooper tops global social media ranking
  3. Michelin takes global social media double
  4. Michelin tops 2020 UK social media ranking, Davanti enters top 10
18th September 2015/by Tyrepress Editors

Cooper tops global social media ranking

Company News, Premium

Cooper Tire is the world’s leading tyre company in terms of global social media influence, according to research conducted by Tyres & Accessories. Meanwhile the 2014 rankings also show that Michelin went up one place and held off Continental to top our UK chart. There has been significant change in both cases as well as a strengthening in the online presence of mid-range brands, something we also found in our online brand equity research (see separate article).

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Related news:

  1. Michelin takes global social media double
  2. @sign of the times
  3. Pirelli leading global social media tyre brand 2015
  4. Michelin tops UK social media ranking
2nd October 2014/by Tyrepress Editors

@sign of the times

Company News, Premium, UK News

No one can deny that computers are now an integral part of the way we live and work. With the advent of mobile Internet connectivity – especially in the context of social media – they have become a central part of most of our lives. With this comes both an Orwellian suspicion of what people/corporations/governments might do with this data and the biggest opportunity yet to put your products and services in front of the right people. While the purpose of well-established media gatekeepers has been challenged by easier than ever information sharing, new quality and relevance measures have entered the market to help navigate the informational maelstrom.

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Related news:

  1. Cooper tops global social media ranking
  2. Tyre Safety Month 2014 launches
  3. Pirelli leading global social media tyre brand 2015
  4. Cooper regains global tyre social media crown
8th October 2013/by Tyrepress Editors

How social nets, price comparison are influencing online tyre business

Company News, UK News

Things move quickly in the online world. Even business moves “at the speed of thought” as Bill Gates suggested in the title of his book of the same name. While the tyre industry has shown some signs of reticence when it comes to doing business over the Internet, in recent years the tide has turned and most large (and many small and medium sized) tyre companies now see online involvement as a permanent part of their business. However recent developments in social marketing and price comparison sites only go to show that if you don’t keep up you may lose out. Tyres & Accessories analysed the latest data and spoke to some leading players on the frontiers of tyre e-business to see what pitfalls and opportunities lie ahead for the UK and European tyre business.

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Related news:

  1. @sign of the times
  2. Cooper tops global social media ranking
  3. @Goodyear_UK is top social tyre brand
  4. Michelin takes global social media double
22nd September 2011/by Tyrepress Editors

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