In addition to its range of quality products under the First Line, Borg & Beck and Key Parts brands, First Line Ltd offered Groupauto and UAN members four in-show promotions to provide the ‘icing on the cake’ during the groups’ recent combined trade event for both factors and workshops.
First Line has responded to the commercial realities driving the market and, in 2012, introduced a pure and simple range of components under the Key Parts brand. This competitively priced brand covers only the most popular applications for braking, steering & suspension, wheel bearings, water pumps and clutch kits, which offer minimum stock investment for maximum sales opportunity. Its braking portfolio – now totalling over 500 references – has grown by more than 50 brake discs and in excess of 190 brake pads within the past few months. Furthermore, all brake discs & pads, where required, are ECE R90 approved, ensuring total peace of mind about the high-quality products available.