Tag: Kenda

Taiwan-based tyre manufacturers raising prices

9th January 2017 | 0 Comments

The leading Taiwanese tyre manufactures are reportedly planning to raise prices by between 8-12 per cent during 2017. According to local news reports, the price hike is a reaction to the jump in synthetic rubber and natural rubber prices.

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Kenda appoints Stotsenburg as North American VP

22nd December 2016 | 0 Comments

Kenda has promoted Brandon Stotsenburg to vice president of its North American Automotive tyre business. Currently director of business development, Stotsenburg succeeds Bob Phoenix, who is retiring 1 January 2017.

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Kenda to display latest European market products at Reifen 2016

6th May 2016 | 0 Comments

Kenda will exhibit new products specially designed for the European market to underpin its commitment to quality, the manufacturer states. Each of its latest products “use European requirements as a benchmark,” it added, “and have a clear focus on safety.” Its most important exhibit will be the latest Kenda ultra-high performance Emera A1summer tyre, which is designed to produce excellent handling on dry and wet roads with outstanding braking performance. The manufacturer will also shine a spotlight on its latest winter tyres; the Komendo Winter for vans and the Wintergen 2 for cars. Each of these new-generation products has been developed with the intention of achieving “a breakthrough into Europe’s quality segment by offering products for the European market,” Kenda stated.

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Kenda Tires embarks on Serie A advertising campaign

Kenda Tires embarks on Serie A advertising campaign

17th March 2016 | 0 Comments

Kenda Tires will be promoting its brand on LED perimeter boards within the stadiums of leading Italian Serie A football teams Fiorentina, Lazio Rome, Sampdoria Genua, Udinese Calcio and CFC Genua. According to the contract with Serie A marketer Infront, Kenda's advertising will be displayed on all four sides of the playing field. Advertising in Italy's top league is expected to allow Kenda to reach not only the fans attending the matches, but also millions of TV viewers via SKY Italia Go, Mediaset Premium, and Italy's biggest club channel, the Juventus channel.

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Vietnam increasingly popular for tyre makers

24th November 2015 | 0 Comments

Following the news in late September that Kenda received an investment license for setting up a tire factory in Vietnam, further attention has been cast on both the local tyre market and the country’s attractiveness to foreign tyre manufacturers.

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Kenda Rubber investing £200M to build car tyre factory in Vietnam

18th November 2015 | 0 Comments

Taiwan’s Kenda Rubber intends to significantly increase investment in Vietnam and establish a large passenger car tyre plant there. In an interview with Channel NewsAsia correspondent Victoria Chen, company chairman Yang Ying-ming said NT$10 billion (£200.5 million) would ultimately be invested to erect this facility, which will most likely be Kenda’s largest tyre factory and boast production capacity rivalling that of Kenda’s operation in China.

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Kenda Tires launches Klever S/T in USA

Kenda Tires launches Klever S/T in USA

22nd May 2015 | 0 Comments

Kenda USA has added another offering to their Kenda Klever line. The Klever S/T is designed to help fill a gap in the SUV/CUV marketplace with a 60,000 mileage warranty and M&S all-season capabilities. It will be available to order on 1 June, 2015.

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Kenda highlights awards and European know-how in Automechanika presentation

Kenda highlights awards and European know-how in Automechanika presentation

30th September 2014 | 0 Comments

As winner of the Taiwan Excellence Award, Kenda presented its latest products at a press conference 2014 together with other award winners at Automechanika on 17 September. Trade delegates from Taiwan as well as a high-ranking representative from Taipei were in attendance at the Frankfurt show. These included: Agnes Hwa-Yue Chen, Representative of Taipei in Germany, Chin-ling Yu, Director of the Taiwan Trade Center (TAITRA) in Düsseldorf, and Patty Lin, Project Manager at TAITRA.

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Big Foot kits for Honda ATVs now available

Big Foot kits for Honda ATVs now available

18th July 2014 | 0 Comments

Starco has introduced a wheel kit for Honda ATV users that require enhanced performance and endurance from their vehicles. The Big Foot, designed at the request of Honda in Sweden, is a fully-compliant kit comprising of four wheels and tyres. The combination was selected and tested for Honda and pairs steel wheels manufactured at Starco’s own factory in Beli Manastir, Croatia with Kenda Bear Claw tyres. The Honda kit is similar to wheel kits already available for other ATV brands under the Starco Big Foot name.

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Varga gives Kenda tyre Middle East debut at Automechanika Dubai

3rd June 2014 | 0 Comments

Hot on the heels of Kenda’s Reifen show stand in Essen, Germany, Varga Trading Company is using Automechanika Dubai as the platform to showcase the Middle East debut of the new KR-50 from Kenda. The KR 50 will be positioned as a fuel-efficient tyre for Crossover Utility Vehicles (CUVs) with special features like extreme siping and four wide circumferential grooves for improved braking performance, a solid centre rib for better flexibility and will better comfort at high speeds.

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Reifen 2014 heralds new era of Kenda European product development

Reifen 2014 heralds new era of Kenda European product development

29th May 2014 | 0 Comments

Taiwanese manufacturer Kenda has sold products into European markets for some time, but Reifen 2014 is seen as an opportunity to enhance and solidify its position. This rejuvenation of Kenda’s European business is inspired by the establishment of a new European headquarters in Oldenburg, Germany, and two key appointments.

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Kenda to “focus on Europe” in Essen

Kenda to “focus on Europe” in Essen

19th May 2014 | 0 Comments

‘Focus on Europe’ will be Kenda’s motto when the Taiwanese tyre manufacturer Kenda makes its debut appearance at Reifen 2014 in Essen in May. Kenda will present its current European portfolio and its first product development for the European market to trade visitors in the manufacturer’s hall (Hall 3, Stand 3A40).

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Tom Williams joins Kenda as vice president engineering

Tom Williams joins Kenda as vice president engineering

15th May 2014 | 0 Comments

Kenda has appointed former Hankook tyre engineer Tom Williams as vice president engineering of the Taiwan based tyre manufacturer. According to the company, he has been vice president engineering at Kenda in Taiwan since the beginning of March.

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Kenda expanding European focus with German market launch, developing tyres for our region

2nd May 2014 | 0 Comments

Taiwanese tyre maker Kenda intends to strengthen its passenger car tyre business in Europe, and has named the German market as a particular focus. To support its efforts, the company has opened a European headquarters in northern Germany and as of 1 September 2013 employed former GITI Tire passenger car tyre marketing director Michael Andre as its marketing and sales manager for automotive tyres.

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Kenda increases US sport sponsorship

21st February 2014 | 0 Comments

Kenda has extended its US sport sponsorship with the addition of the Ohio State University’s Buckeyes v Minnesota Golden Gophers basketball game to its roster, which includes an association with Taiwan-descended Jeremy Lin’s Houston Rockets. The university and its basketball team are based in Columbus, Ohio, the city in which Kenda’s North American operation is […]

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