As Iranian business envoys court representatives of the various global markets at the 2014 World Economic Forum in Davos, Switzerland, details of the country’s recent tyre market development have also emerged. Of course, the Iranian enterprise bigwigs have been intent on smoozing with the self-styled “masters of the universe” in order to make business in-roads now that certain automotive and petrochemical economic sanctions have been lifted by the west. During a recent interview with the BBC one such envoy described Iran as a very developed and highly educated market poised for further development, but it also has to be said that the geo-political environment makes things complex.
Iran’s vast oil-rich, semi-arid landmass stretches out across 1,648,000 square kilometres between the Gulf of Oman and the Persian Gulf in the south and the Caspian Sea in the north. Wedged between Iraq and Pakistan Iran is the 18th most populated country in the world with 67,503,205 inhabitants at the last count. Iran’s economy is marked by a great reliance on the oil sector, including petrochemical and natural gas.