Drivers chose safety (36 per cent) as the most important reason to have an innovative feature on a car, rather than whether the feature looks good (2 per cent) according to a survey from Goodyear Tyres.
Research by Direct Line has revealed that 11 million motorists (28 per cent) have been involved in a collision either because they weren’t looking at the road or because they didn’t check their blind spot and almost a fifth of motorists (18 per cent) have been involved in a collision with another vehicle because they allowed their eyes to drift off the road.
Under new legislation, motorists who have had their licences for less than two years will be banned if they use their device just once and penalties for all drivers caught using their handset in the car are doubling. However, research from Goodyear Tyres UK has shockingly revealed that almost a quarter (23 per cent) of motorists said the risk of being prosecuted would not affect their mobile phone use behind the wheel.
With forecasters predicting an end to the mild temperatures of this winter so far and a wave of cold weather and storms towards the end of this week, Goodyear Tyres UK has published its winter driving safety tips. According to research commissioned by the manufacturer, over half (53 per cent) of motorists say they find driving in the snow and ice nerve-racking, with a further 48 per cent listing de-icing wind screens in the mornings as a problem. 40 per cent of British drivers also believe more grit should be provided by councils during periods of icy weather.
The Goodyear Vector 4Seasons Gen-2 added to all-season tyre test victories in Auto Bild and L’Argus with its Auto Express win. The tyre performed exceptionally well in wet braking (first), wet handling (first), snow handling (first) and cabin noise (first) disciplines as well as snow braking (second), straight aqua (second) and rolling resistance (second). It shone in the wet disciplines, stopping two metres ahead of the second place Nokian Weatherproof in the wet braking test.
Sports and music marketing agency KINC, so its Facebook page divulges, is “super excited” that Dunlop has chosen it to develop a new public relations campaign for the tyre maker. KINC says work is already “well underway” to integrate current and new Dunlop ambassadors into a new brand positioning PR initiative that will target lifestyle and consumer media.
