The British Tyre Manufacturers’ Association has welcomed new legislation to enforce the tyre labelling regulation from 1 January using civil sanctions. The Department for Transport (DfT) appointed the Driver and Vehicle Standards Agency (DVSA) Compliance Unit as enforcement authority earlier in 2020, replacing the National Measurement Office. To date, the DfT has conducted 68 “mystery shopper” visits, finding 78 per cent of tyre retailers were not compliant with the requirement to provide the labelling information.
Apollo Vredestein recently announced that it is working with Traxx Tyres to distribute the Vredestein brand in the UK, and Vredestein has supported its new partnership with its participation in this year’s Independent Tyre Dealer Conference, which was hosted by Traxx Tyres late last month.
UK tyre wholesaler Traxx Tyres has announced a new partnership with Apollo Vredestein. Traxx will initially stock and distribute Vredestein brand tyres, with the possibility of adding the Apollo tyre range in the future.
Apollo Vredestein has launched a consumer-focused campaign in the UK to promote the use of all-season tyres: Until 30 September 2019, all purchases of four Vredestein Quatrac all-season tyres at participating dealers qualify for a free Google Home Mini or Amazon Echo Dot.
Apollo Vredestein was a key sponsor at the second annual FTA Logistics Awards 2018. At the event, which took place at The Royal Lancaster Hotel, London, Apollo Vredestein celebrated endeavours and leadership, as well as the vital role played by logistics and innovation in the sector, by sponsoring the Most Innovative Product of the Year award.
We heard in June that Goodyear was supplying original equipment tyres to the new Volkswagen Touareg, and Apollo Vredestein now shares that it will supply two 18-inch fitments to the latest version of VW’s flagship SUV. Buyers selecting an all-season fitment as standard can select the Vredestein Quatrac 5 in size 255/60 R18 108V, while those preferring summer rubber can plump for the Vredestein Ultrac Satin in size 255/60 R18 108W.
The Vredestein tyre range has been expanded in response to fast-rising demand for modern classic cars. The first tyre will be launched in September and is designed for the original Audi Quattro. The tyre’s development was assisted by none other than former Formula One champion and Vredestein ambassador Jochen Mass.
Apollo Vredestein says it is “well-placed to fulfil the UK demand” highlighted by data that was recently released by GfK Panelmarket. The tyre maker is referring to all-season tyres and opines that the Vredestein all-season range is “perfectly positioned to answer a trend which shows significant growth of all-season in SUV fitments and even more dramatic for ultra-high-performance tyres.”
Tyre manufacturer Apollo Vredestein has been announced as a partner to the Freight Transport Association’s (FTA) Van Excellence scheme, an innovative initiative designed to recognise excellence within the commercial vehicle sector and improve operational standards.
Apollo Vredestein’s UK subsidiary has chosen Treadsetters to handle the sale and distribution of its Apollo truck and bus tyre range across England, Scotland and Wales. Apollo’s debut in Europe’s competitive TBR tyre segment was barely one year ago. The new distribution arrangement represents a change in strategy; the manufacturer had initially said the brand would be available directly from Apollo through an e-commerce system. Apollo Vredestein states the decision to partner with Treadsetters will aid in achieving the tyre manufacturer’s strategy of rapid TBR growth by combining its product range with a highly efficient and experienced distribution partner in the UK.
Following its entry into the UK fleet market last year with through deals with several medium-sized operators, Apollo Vredestein has landed its first fleet agreement for 2018 with Heathrow-based aviation logistics specialist CCH Logistics. The yearly contract will include the replacement of all CCH vehicle tyres, which are currently “other OE and replacement premium brands,” with Vredestein products. Tyrepress.com understands that tyre fitting and maintenance will be carried out by local firm Tomato Tyres.
Over the past six years, Apollo Tyres has grown in Europe at a rate of ten to 11 per cent, twice the growth rate seen within the premium tyre segment, and the company attributes a significant part of this healthy growth to its Vredestein brand.
Two sales appointments at Apollo Vredestein UK will support Apollo Tyres’ recent entry into the European truck and bus tyre market. The newly-created roles of TBR Fleet Sales Engineer have, with immediate effect, been filled by Andrew Beckett and Jane Emson.
John Cowderoy has come on board at Apollo Vredestein as regional sales manager. The erstwhile managing director of Point S UK began in this position last month and, as part of a reorganisation of the UK sales team, will cover a newly-created region in the South of England.
The Autocar Awards, a ceremony held to acknowledge the cars that have achieved an Autocar five-star road test verdict over the past 12 months, takes place at Silverstone on 23 May, and Autocar has announced that this year’s awards will be headline-sponsored by the Vredestein tyre brand. In addition to its top-level support, Vredestein is also sponsoring the ‘Game Changers’ award, a category that Autocar says “celebrates cars that have set new standards or defied convention by turning the established order on its head.”