When Zenises Group chairman Harjeev Kandhari bought Lincolnshire-based retreader Vaculug in July 2018, some questioned the logic of buying a British manufacturing business while the country was on the brink of Brexit. However, shortly afterwards he told Tyres & Accessories that the circumstances only added to the opportunity and that he had plans to invest in the business via its staff, products and production lines. 18 months on, before the Coronavirus outbreak, T&A asked Kandhari how the transition has progressed and what the company is doing to celebrate its 10th anniversary. In short, the Vaculug transition is said to be going “absolutely wonderfully”, with a new MD appointed from within the ranks of Zenises, a number of other new personnel as well as new products and a developing van tyre business.
It’s called the Vantastic, it’s a new tyre from Zenises and as you’ve probably guessed, it is designed with light commercial vehicles in mind. Initially available in seven dimensions for 15- and 16-inch rim diameters, the Z Tyre Vantastic is designed in and for Europe. Zenises says the tyre delivers “safety and mileage” as well as “good handling characteristics on the motorway.”
Following its recent presence at Autopromotec 2015, Zenises Group has confirmed its debut at the expoMECÂNICA show, which gets underway in Porto on 5 June and runs until 7 June. Zenises says it is exhibiting at the Portuguese vehicle aftermarket exhibition to highlight three tyre ranges: its own brand Z and T tyres as well as the Westlake line of tyres, which Zenises distributes in the Iberian Peninsula.
Zenises held its 2015 Westlake European Partners event on 14-17 March at the five star Grand Hyatt Erawan in downtown Bangkok. The company was joined by Westlake dealers and distributors from across Europe, as well as by leading dignitaries from Zhongce Rubber (Hangzhou Zhongce), the producer of the Westlake tyre brand. During the event, Ge Gourong, Zhongce’s CEO, expressed thanks to those attending for continuing the development of the Westlake brand in Europe, and detailed his vision for the brand’s future direction.
A few months ago the company behind the Infinity, Westlake and Linglong brands in our region unveiled its new corporate identity and name, Zenises. It also previewed an upcoming tyre brand, known simply as ‘Z’. The new brand was officially launched yesterday, and Zenises says it “stands apart from the crowded tyre market by delivering an unbeatable combination of performance, visual appeal and value for money.”
Infinity Tyres Europe has questioned a recent ADAC winter tyre test’s selection of its INF049 – a tyre the company says is no longer in production. The tyre was evaluated as part of the 2014 ADAC winter tyre test, and while the manufacturer does not wish to question the German organisation’s testing parameters, it criticises the selection process that led to its INF049 tyre being tested. Infinity says the tyre was “only available to purchase in 2013.”
The annual Infinity Tyres Handicap is now a feature race of May’s Dante Festival at York Racecourse. Associated with Infinity’s UK distributor Bond International, the six furlong (1,207 metres) handicap race attracted a strong field of 20 riders, all aiming to lift the coveted trophy and share in a prize pool totalling over £30,000. Following […]
Brand growing fast through enhanced marketing activities, range expansion A decade after the brand was born during an informal post-show meeting atReifen Essen 2004, this year Infinity Tyres celebrated a decade of business in Europe by taking its partners to Northern India, a trip which executive director Harjeev Kandhari took responsibility for down to the […]