Jonathan Benson Archives

Tyre Reviews recommends 5 all-season tyres as Goodyear wins test

Tyre Reviews has made the newly released Goodyear Vector 4Season Gen-3 its 2020 All Season 17” Test winner. Putting nine all-season tyres in size 225/45 R17 through their paces at Goodyear’s testing facilities in Finnish Lapland and the south of France, tester Jonathan Benson gave additional recommendations to four further tyres: Hankook’s Kinergy 4S2 (second place) and the Continental AllSeasonContact (third) were given the review website’s Highly Recommended rating, while the Bridgestone Weather Control A005 (fourth) and Michelin CrossClimate+ (fifth) were Recommended. The weighting of different conditions is particularly relevant to all-season tyre tests, given the promise of functionality in a wide range of climate and road surface conditions. Tyre Reviews opted to award overall scores based on 30 per cent wet, 25 per cent dry, 25 per cent snow, 10 per cent noise and comfort, and 10 per cent rolling resistance. See below for the Tyre Reviews video of the 2020 All Season 17” test, and for additional comments on each of the nine tyres tested.

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30th September 2020/by Andrew

Victory for Continental in Tyre Reviews’ 16” test

Product News

The world’s top-selling tyre size, 205/55 R16, has been given the Tyre Reviews treatment. The site prodded and poked a dozen specimens to find out which ones deliver safety, comfort, efficiency and value – and which tyres don’t. The results have been distilled into 17 minutes of highly informative video.

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19th August 2020/by Stephen

3 highly recommended tyres in Tyre Reviews’ summer test

Product News

A first for Tyre Reviews with its ‘full video’ tyre test, and a first for Goodyear. The 2019 Tyre Reviews UHP Summer Tyre Test is a cracking good watch and makes a refreshing change from the standard, text-heavy test format. It features eight brands of performance rubber, including what the UK-based site calls the “holy trinity of UHP tyres” – the Michelin Pilot Sport 4 S, Continental SportContact 6 and Goodyear’s latest, the new Eagle F1 Supersport.

Michelin the number one consumer researched tyre brand: Tyre Reviews

Company News, Online Brand Equity, Premium, Product News, UK News

Consumers are increasingly likely to research their tyres online pre-purchase, regardless of whether they complete an e-commerce transaction. Peer review website Tyre Reviews has therefore become an influential destination in the car tyre market: discussing Tyre Reviews’s audience, owner, Jonathan Benson, states that 94 per cent of Tyre Reviews visitors are engaged in the tyre buying process, with its users predominantly “high earning, well educated, male automotive enthusiasts looking for the best possible product for their vehicle.” In 2017, the site delivered 25 million pageviews to tyre buyers, and claims to have influenced around “one-sixth of UK tyre sales.”

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14th February 2018/by Andrew

Tyre Reviews conducts first long-term tyre test

Product News, UK News

TyreReviews.co.uk has built an influential position within the growing online tyre business sector over the last half-decade. The site’s core focus of user-generated tyre reviews gives visitors the opportunity to present feedback on their experiences with more than 2,500 products; this has resulted in what Tyre Reviews quantifies as “3 billion miles” of motorist feedback. This mileage has helped it to reach around 2.8 million monthly page views (based on March 2016), and as a result the site now claims to influence, via online research, “more than a sixth” of tyre sales in the UK every month. In 2016, the site’s owner, Jonathan Benson, began to publish video tyre reviews himself in addition to the site blog, the most recent of which could be a world first (see video below/on Tyrepress.com). Given the site’s claim to influence such a large proportion of UK tyre sales, Tyres & Accessories also asked Benson for his views on how tyre manufacturers and distributors can increase their own online engagement to capture more of this currently growing market.

Tyrereviews.co.uk completes video tyre test on Michelin CrossClimate: video

Product News, UK News

The UK consumer-to-consumer reviews website for tyres, tyrereviews.co.uk published its first video tyre test at the beginning of 2016. Asking the question of whether there is a true all-season tyre, the test takes representative premium summer (Michelin Primacy 3), all-season (Goodyear Vector 4Season Gen-2), and winter (Continental WinterContact TS850) tyres, and adds the Michelin CrossClimate. […]

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