Jeff Fowkes Wheels, a family run garage in Leicestershire, won the 2016 TyreSafe Independent Garage of the year – the second time the garage has been recognised with a national award in three years. The news comes as the company starts to expand its services to mark 30 years in business with the work force doubling in size to meet demand at the Station Road site in Ibstock.
A garage and tyre retailer has made a New Year’s resolution to communicate tyre safety messages throughout the year, using its customer database and social media channels as well as relationships with other area organisations concerned with road safety. Ibstock’s Jeff Fowkes Wheels won the inaugural 2013 TyreSafe Independent Garage Award, and now the company has pledged to continue its tyre safety campaigning throughout 2015. While these activities will remain focused on October’s Tyre Safety Month, Jeff Fowkes Wheels makes the point that the messages communicated to drivers then are valid year-round.
The ever-swelling ranks of TyreSafe gathered at St Johns Hotel, Solihull to launch the 2014 edition of Tyre Safety Month. Chairman Stuart Jackson, enthusiastically wielding an enlarged coin, demonstrated the well-established 20p test during his introduction of the “driving rain, driving safe” theme; the test is particularly relevant to this year’s tread depth focused theme of aquaplaning. In 2013 tyre pressure took centre stage, but with 2013-14 being the wettest winter on record, and October usually the wettest month of the year anyway, TyreSafe has chosen to present a core message informing drivers of the importance of tread depth in combating what is arguably the most spectacular and frightening road safety phenomenon – in addition to reinforcing other messages, such as pressure, Jackson adds.