Cooper Tire has “officially joined the Goodyear team”. That’s how Cooper Tire general manager EMEA, Jaap Van Wessum characterised the takeover of the company by fellow US tyremaker Goodyear, which was completed on 7 June 2021. Van Wessum also offered further details of what Cooper’s integration into Goodyear means for Cooper suppliers and partners.
The TVR Car Club (TVRCC) has named Avon its preferred tyre brand. As part of the new collaboration, Avon Tyres’ long-standing relationship with British sports car manufacturer TVR will be celebrated through a number of joint initiatives, while TVRCC members are eligible for a discount on Avon tyre purchases.
Cooper Tire Europe is to enter a 10 month consultation period to decide the future of light vehicle tyre production at its Melksham, Wiltshire facility. News sources suggest that light vehicle tyre production currently in Melksham would be shifted to its factory in Serbia, pending the outcome of the consultation. The company states that the proposed change is a result of the “cost-competitive, globalised environment.” It adds that the Melksham facility “in its present form is not competitive within the Cooper global manufacturing network or the tyre industry at large.” It is Cooper Tire Europe’s highest cost production facility, and the company adds that it considers expanding or updating the facility to meet its light vehicle tyre needs to be “not economically feasible.”
Jaap van Wessum has been appointed general manager – Europe, Middle East and Africa (EMEA) for Cooper Tire & Rubber Company Europe Ltd. Van Wessum, who joined Cooper in 2016 as director of sales for Europe, is now responsible for growing the broader EMEA business. He is based at Cooper Europe’s headquarters in Melksham, Wiltshire, and is part of the international management team of Luis Ceneviz, Cooper’s senior vice president & managing director – EMEA and Managing Director – Latin America.
Former head of marketing and sales at Apollo Vredestein, Jaap van Wessem, has taken on the role of sales director for European operations at Cooper Tire & Rubber Company Europe Ltd. He begins in this position today and reports to Luis Ceneviz, Cooper’s managing director, Europe Tire Operations and managing director, Latin America Tire Operations.
Matthias Urban has taken over the role of head of sales at Apollo Vredestein. He succeeds Jaap van Wessum, who will leave the company later this year after spending more than two decades there in various functions. The former Goodyear Dunlop business unit and marketing director began in his new position with Apollo Vredestein on 1 July.