More Than Launches ‘Green Driving Technology’
More Than Car Insurance has launched a pioneering new insurance scheme that uses Formula 1-style, in-car telemetry to help British motorists drive in a greener, more efficient and economical way. The innovative service, called Green Wheels, helps drivers understand how their driving style affects the environment by giving them access to information such as their rate of acceleration, braking and the number of short journeys they make. By doing this, More Than hopes to help change the way drivers behave behind the wheel and lower the carbon footprint of the 31 million cars on Britain’ roads.
Dowshan Humzah, Product Director at More Than, commented: “Green Wheels is great news for anyone interested in taking more responsibility for their own carbon ‘tyre-print.’ Furthermore, by helping motorists drive more efficiently the ‘Green Box’ can also help cut the cost of motoring which, with fuel prices rising, is top of many motorists’ agendas.”