After a four-year absence, The Tire Cologne is preparing to make a comeback in May. Continental, Falken, Hankook, Michelin and Pirelli have already signed up as exhibitors. Show organiser Koelnmesse and conceptual sponsor the German Tyre Retail and Vulcanisation Trade Association (BRV) discussed their plans at a digital press conference this morning.
The organiser of The Tire Cologne 2022 is encouraging potential exhibitors to take the plunge with an early bird discount, which can be obtained until 30 June. Koelnmesse comments that initial indications and registrations “all point to the trade fair being another strong business event that will live up to its ambition.”
The organisers of The Tire Cologne are feeling pleased with themselves. Not only is 70 per cent of the next show’s exhibitor floorspace already booked and rented a good nine months before it begins, the exhibitor list includes all five of the world’s leading tyre makers.