In October 2014’s Wholesale feature, Tyres & Accessories asked whether Europe’s independent tyre wholesalers still have a future in the context of the German company Ihle Baden Baden’s failure and subsequent sale to Michelin. Pointing to the lightening of the business due to such factors as the price transparency offered by e-commerce (and online marketing) we wondered whether the value of the relationship between customers and their suppliers had become more tenuous, relying only on price and reliability of deliveries. Should these two considerations become the only weapons in a wholesaler’s arsenal, T&A suggested that their role becomes more akin to a specialised freight forwarder.