One of the largest tyre wholesalers in Europe has celebrated its attainment of a new product landmark. Hämmerling – The Tyre Company’s Paderborn site issued the millionth delivery note for its Athos truck tyre range. The recipient of the delivery was a dealer in Scandinavia. “Just under a decade after an Athos tyre first left our warehouse,” says Olaf Hoppe, managing director of Hämmerling Group Holding, “we are now one of the most important and Europe-wide valued brands in the truck tyre segment.”
The Hämmerling Group has several key foci in mind for Reifen 2016: The German firm intends to promote its role as a wholesaler of car, truck, motorcycle and construction machinery tyres, its own tyre brands and its function as tyre service provider. In order to do its broad tyre industry portfolio justice, Hämmerling will be present on two separate show stands in Hall 2 – Stand 2D32, and a separate Athos-themed stand, 2D36.
The Hämmerling Group is further internationalising and expanding its purchasing and export teams with the addition of new staff for these areas. At present the tyre wholesaler is looking for someone to head up exports; the new appointee will be expected to “drive the continuous expansion of market share within Europe and propel further growth by seeking out new distribution partners.”
In December 2013, the Republic of Serbia’s Privatization Agency decided to terminate its sale agreement covering a number of assets from state-owned company Trayal Corporation as the buyer, Bulgarian power company Brikel EAD, was deemed to have failed to fulfil its contractual obligations. Trayal was sold to Brikel in late 2006.
European tyre wholesaler Hämmerling – The Tyre Company GmbH, distributor of the Athos private brand, has introduced its new ‘Athos Service Network’ at the IAA show in Hanover, Germany. The company says the concept centres on a 24-hour service for commercial vehicle rental fleets, transport companies and manufacturers in 24 European countries. Hämmerling aims to attract customers by offering a one-stop service at an attractive price. Tyre changes and breakdown service will be handled, as far as possible, by affiliated European Athos dealers. If no dealer is available or located in the vicinity, an established service organisation will step in.
German tyre wholesaler Hämmerling – The Tyre Company GmbH has confirmed its debut as a Commercial Vehicle Show exhibitor. The company says it will present its full product range at the Birmingham show later this month, including the Athos, Maxx, Talas and Sämm private brands. It also intends to look for new authorised dealers and employees at the show. Hämmerling – The Tyre Company GmbH can be found at CV Show stand 4D98.
German wholesaler the Hämmerling Group reports a positive response at this month’s Tyrexpo Africa show in Johannesburg, with considerably more dealers, wholesalers and forwarding agents visiting the Hämmerling stand during the three exhibition days. A focus for Hämmerling at Tyrexpo Africa was its Athos and Mäxx truck tyres, Talas steel truck rims and Sämm truck retreads.
The German Hämmerling Group has announced that it will be supplying a newly produced trailer tyre called Easy Rider to Krone. In turn the well known trailer manufacturer will exclusively use the tyres on its range of products as original equipment fitments. Furthermore the deal, which was signed recently, sees Hämmerling take over the whole national and international aftersales business associated with these products.