Kenda and its Italian partner Gruppo Sirio are cooperating to exhibit “the full breadth of [Kenda’s] product range” at this year’s Autopromotec. Key products on-show include the Kenetica 4S all-season tyre, the Kenetica ECO and the Emera A1.
Kenda Tires will be promoting its brand on LED perimeter boards within the stadiums of leading Italian Serie A football teams Fiorentina, Lazio Rome, Sampdoria Genua, Udinese Calcio and CFC Genua.
According to the contract with Serie A marketer Infront, Kenda’s advertising will be displayed on all four sides of the playing field. Advertising in Italy’s top league is expected to allow Kenda to reach not only the fans attending the matches, but also millions of TV viewers via SKY Italia Go, Mediaset Premium, and Italy’s biggest club channel, the Juventus channel.