Oak Tyres is to open its new administrative HQ in the next few months. The company states that its new, custom-built premises in Newton-le-Willows, Merseyside is significantly larger than its current facilities in Haydock, providing office space for more staff, and increased training facilities and display areas. The impending relocation highlights the recent success of Oak’s business; the company states that it has recorded its most successful trading year in the company’s history.
Tyres Online, the website developed by Grouptyre in 2014 to help tyre retailers compete for online sales, has had an enthusiastic uptake by tyre retailers throughout the market place, by independent retailers as well as larger dealer groups and national retailers – according to Grouptyre.
The Grouptyre distributed Evergreen brand has introduced new products for the increasingly competitive 4×4 and SUV market sector this year, continuing to develop its Dyna tyre range, which was launched in early 2016. Evergreen has added the newest patterns to its existing range, all of which are primarily designed for on-road use. Evergreen’s new range […]
With the number of new car registrations increasing and SUVs leading the way in new car sales, the desire for owning a 4×4/SUV has led to a surge in demand for tyres in this lucrative market, distributor Grouptyre confirms. SMMT figures for August 2016 bear this out – numbers seven to 10 on the bestselling new cars table are all crossover SUVs. With greater popularity, opportunity follows for tyre manufacturers, and the wholesaler states that its suppliers are continuing to develop product ranges to meet the demands of vehicle manufacturers and their expanding range of vehicles. All the evidence points to continuing growth for 4×4 tyre sales following on from 2015’s double-digit increases, as revealed in our March issue by market research specialists GfK Automotive.
When looking for new premises for its expanding wholesale operation, Grouptyre member ETB looked no further than across the road from its existing site in St Austell. The 35-year old family-run company services tyre retailers across the South West, Mid and South Wales and the Midlands from its four warehouses which are located in Worcester, Exeter, Bridgend and St Austell.
Tyre wholesaler Grouptyre (UK) Ltd, has appointed Gary Oliver as its new chairman of the board of directors. Oliver, who is managing director at Grouptyre Wholesale Ltd, has taken over the role from John Cooper from Grouptyre member Cooper Brothers.
With the ultra-high performance market increasing and becoming more and more competitive, retailers are demanding an ever more diverse range of tyres from different manufacturers to meet the varying needs of their customers. That’s why, in the company’s words “when it comes to sourcing high performance tyres for your customers…Grouptyre remains committed to the continuous development of its high performance product offering”.
Evergreen recently introduced its all-new Dyna range including the DynaControl EU728 pattern, which reportedly presents handling and braking performance in both wet and dry road conditions. In addition, a special silica compound in the tread is said to “significantly reduce rolling resistance and increases fuel efficiency”.
Independent tyre distributor and one of Grouptyre’s 10 member EG Wholesale has opened its new warehouse in Partridge Green, West Sussex. Colin Obbard, operations and logistics manager said, “It has been a long time coming finding a suitable location for an expanding wholesale operation.” Grouptyre states that “continued investment” by members, “such as new warehousing, is one of the primary reasons for the continual growth of the company, who consistently strive to offer more to the retailer.” EG Wholesale is a division of a motor trade group that has petrol stations, convenience stores, property rentals and workshops. The family run business has been in business for over 40 years with a turnover of £48m and 230 members of staff.
The Landsail LS588 UHP – and indeed all Landsail car tyres – have enjoyed rapid and consistent growth during the last few years. Despite the parent Sentury Tire factory having only being founded in 2009, seven-digit UK volumes demonstrate the brand is a force to be reckoned with in this European market at least. In the competitive UK ultra high performance sector, Landsail offers the LS588, which company representatives say offers “premium performance at competitive price”.
In Landsail, Evergreen and Goodride, Grouptyre says it has three brands that offer “affordable quality” to the retailer. The former’s rise in the UK has been well documented; it is now achieving sales well into six figures and increasing its brand penetration with consecutive title sponsorships at the Performance Car Show. Supported by Grouptyre members’ investment, the latter two brands have achieved increasing prominence within the car tyre market too, and their latest products target the most popular segments in the UK market. As with Landsail, Grouptyre offers a wide range of dealer support packages, including competitive pricing, access to exclusive dealer promotions, point of sale material and merchandise, for both brands.
One of the most immediately visible tyre brands at this year’s Autosport International show was Landsail. Not only did Group Tyre member Oak Tyres take out a five times bigger stand this year, the company also sponsored the Performance Car Show, which means the brand’s name was being dropped show new releases weeks before the event and that branded hoarding adorned the Performance Car Show’s entrance. When you consider that Oak Tyres also organised a Davanti-branded stand at the show, the company was one of the most prominent tyre brands present.
Grouptyre, has appointed Paul Hollows as its new commercial director. Hollows, who has been with the company for almost 16 years, has been promoted to the role from sales director, which sees him assuming responsibility for implementing Grouptyre’s business development strategy. Hollows joined Grouptyre in its infancy in 2000, and was appointed sales director for the company in 2008.
Oak Tyres has undergone some dynamic changes this year as it adapts its business to a shifting wholesale landscape. The most radical of the company’s developments in 2015 has been the launch of its fully owned private brand Davanti, which Oak’s management most recently supported at CITExpo 2015 in Shanghai. To accommodate operations associated with the new brand, Oak Group Holdings was formed, with the Oak Tyres 100 per cent wholesale business now under this umbrella alongside Davanti Tyres, and promotional merchandise producer Davanti World. With the Davanti product designed as “an opportunity for margin”, in the words of general manager Larry Cross, Oak Tyres’ brand portfolio has increased its scope. Stating that “we have a very clear, defined brand strategy at Oak, which we have refined continuously over the past five years,” Peter Cross, commercial manager at Oak Tyres, told Tyres & Accessories a bit more about the company’s current outlook, and how the second tier “exclusive brand programmes” are offering customers the opportunity “to maximise their profits”.
Grouptyre says that “continued investment” by its members is one of the primary reasons for its 2015 growth following a period of consolidation. With a turnover fast approaching £310m, Grouptyre, which comprises 10 strong regional wholesalers, has seen further investment in warehousing, delivery vehicles and therefore availability of product and an increase in delivery drops to its retail customers. Currently Grouptyre has 40 strategically located distribution points, with more expected to be added, and 440 delivery vehicles nationwide.