The Hellas Rally has developed into a major event for off-road fans over the past few years. This year more than 300 participants are expected, who will spend a week traversing Greece on their motorbikes and quad bikes. German oil and additive specialist Liqui Moly is the sponsor of the rally.
The Greek people just voted “no” in their recent referendum on whether to accept bail-out terms that would have meant tougher austerity measures for the domestic economy. At the time of going to press, the consensus is that this move will be interpreted as a no to the euro and it has prompted much speculation that Greece will be forced to leave the eurozone, return to the drachma, create a new currency and/or some combination of the above. Of course, any economic change of this scale is bound to have an impact on the way business is done across European boundaries. But as well as the direct practical implications, a number of key features of the saga provoke wider comparisons.
Greek Aeolus importer Maxim Kaltsidis Tyres S.A. open the first “Aeolus Service Partner Brand Store” in Thessaloniki, Greece recently.
In a statement dated 12 December company representatives explained: “We are very proud to announce the first Aeolus PCR Tyres exclusive brand store in Greece. The new point of sale incorporates the fundamental values of the brand such as quality and performance, in a modern, contemporary, consumer-friendly environment!” says Maximos Kaltsidis, general manager.
With Cooper, Mitas and most recently Michelin all upping production capacity in Serbia, you can understand the Serbs have invested in communicating the benefits of locating tyre production in the area during the course of 2014. But that’s not all. They have also invested in travelling all the way to Grungrao, Shandong provice, China in order to court the attentions of up-and-coming Chinese tyre manufacturers too.