General Tire Picks Up Jeepspeed Title Sponsorship
In the US, General Tire has announced its title sponsorship of the 2011 General Tire Jeepspeed Challenge, a desert race series designed to give Jeep enthusiasts the opportunity to race their daily vehicle alongside other die-hard Jeep fans. The title sponsorship runs for a three-year period and the deal also involves the adoption of products from the Continental Tire the Americas brand as spec tyres. The 2011 Jeepspeed season begins in February 2011 and runs until December, during which time five challenge/cup events and two bonus events will be run.