General Tire have teamed up with the Hudson brothers on Swim Wild – a follow-up video campaign to the award winning Wavemaker that launched earlier this year. Swim Wild documents three brothers escaping the pressures of modern life with the aim to show UK motorists that ‘Anywhere is Possible’.
Stoke-on-Trent’s Hot Lane Tyres, a family run business owned by Russ Cartwright, has announced its sponsorship of promising Port Vale FC full back James Gibbons. The sponsorship is part of Hot Lane Tyres planned marketing programme for 2018 and beyond.
St. Martins Tyre Company in Guernsey is now supplying the island’s airport with General Tire’s Grabber GT tyres for its operations vehicles. The airport was supplied previously with tyres from a well-known American 4×4 brand. General 4×4, car and van tyres are distributed in the UK by Micheldever Tyre Services.
LRO magazine has conducted a test to demonstrate the performance of mud-terrain tyres, and the difference the make to driving in deep mud, rough areas and unpredictable slippery surfaces. The magazine fit the General Tire Grabber X3 and BFGoodrich’s MT KM2, two of the most prominent mud-terrain 4×4 tyres available in the UK, to a Land Rover Discovery 2 (245/75R16) at the Snugg’s Pit off-road proving ground in Suffolk, which features some of the UK’s toughest and muddiest conditions. The tyres were tested over 10 gruelling stages in the independent test, with the results verified by LRO’s experienced team.
Almost 60 independent tyre dealers attended two extreme driving experience events organised by Micheldever Tyre Services (MTS) to try out General Tire’s Grabber AT3 and Grabber X3 off-road 4×4 tyres. The participating dealers, from MTS’s network of General Tire performance partners, took up the extreme driving challenge at Parkwood Off-Road Centre in Bradford and the Harbour Hill Copse off-road site in Aldermaston near Reading, two of the UK’s most challenging 4×4 proving grounds. The two-day event, which included expert off-road driver training and education about the on and off-road properties of the new 4×4 patterns, was held as a reward for the dealers’ increased sales and customer loyalty.
The General Tire Grabber AT² will be fitted to G-Class 4x4s ex-works in the Mercedes-Benz plant in Graz, Austria. A size LT265/75 R16 tyre was chosen for original equipment supply, and the approved OE Grabber AT² can now also be ordered for replacement fitment via Mercedes dealers.
Following the launch of the new General Tire Grabber AT3 and X3 4×4 products, here’s some more of what Tyres & Accessories has learnt about the technology behind the tyres.
Engineers have upgraded the Grabber AT3 by adopting a more aggressively off-road approach to what is – by definition – an all-terrain product. However, what’s interesting about this development is what particular tyre manufacturers mean by all-terrain. In recent years the proliferation of SUVs and especially crossover utility vehicles (CUV) in an increasingly legislatively demanding context has meant multi-purpose products have tended towards road-going performance. The AT3, on the other, has managed to meet and exceed all the road-going requirements, while adding some significant winter and off-road characteristics.
General Tire, which is part of the Continental group of brands has launched two new 4×4 tyres. The Grabber AT3 and Grabber X3 tyres are aimed at the on/off road all-terrain segment and out-and-out off-road segments respectively and both offer significant improvements in performance compared with their predecessor products.
The Tanzanian government is set to build a new tyre plant. According to local news reports, permanent secretary in the Ministry of Industry, Trade and Investment Dr Adelhem Meru, told the Public Accounts Committee (PAC) the new factory will be based on new technology.
General Tire, Continental AG’s second brand, has extended its General Altimax Sport range with the launch five new sizes.
The new sizes are the 205/55R17 V Sport, which is suitable for the likes of the Citroen C4, Ford ECOSport, and Mini; 255/45R18 Y Sport, for luxury cars like the Audi A7 and A8, and Mercedes S Class; 215/40R18 Y Sport, for smaller cars, including the Citroen DS3 and Alfa MiTo. Meanwhile, the 265/35R18 Y Sport is suitable for executive cars, such as the BMW 3 Series, and Mercedes E Class; and the 275/35R18 Y Sport is ideal for the likes of the BMW 5 Series and Mercedes CLS.
Micheldever Tyres Services has appointed Amelia Jordan as its 4×4 and General Tire brand marketing manager. The wholesaler said the appointment has been made will enhance the support Micheldever already provides to its customers.
Micheldever Tyre Services’ wholesale business, worth £230 million in annual sales, has taken significant steps to support the on and offline operations of its independent tyre dealer customers in 2015. The added value of MTS’ services has become increasingly important in the light of continued growth in the number of retail branches controlled by the top 20 multiples (as noted in our Tyre Retail feature in the May magazine), and the increased online competition provided by internet specialists, big retail brands from within and outside the traditional tyre sector, and now, with Michelin’s acquisition of Blackcircles.com, major tyre manufacturers themselves. Alan Baldwin, sales director at Micheldever Tyre Services, told Tyres & Accessories, “I’m confident that there isn’t another wholesaler, distributor, and in many cases, manufacturer, in the UK that invests as much money, time and resources in supporting dealers as we do.”
General Tire turns 100 years old in 2015, and the Continental-owned brand will mark its centenary with its UK distributor Micheldever with an event at Jaguar Land Rover’s Gaydon facility later in the year. The partnership between General and its distributor is itself celebrating a landmark year.
During 2015 Micheldever is celebrating 20 years of partnership with Coninental-owned brand General Tire. What began as a supply contract between the pre-Continental General Tire and the pre-Micheldever 4×4 tyre wholesale specialist, Southam Tyres, has blossomed into a successful ongoing relationship over the years.