Pirelli has opened a fourth branch of its tyre boutique retail concept P Zero World on a third continent. The store follows previous openings in Los Angeles, Munich and Monte-Carlo. More than 60 supercars belonging to local collectors formed a parade through the city to mark the Dubai opening. The following day more than 200 cars took to the track at Yas Marina in Abu Dhabi for the P Zero Experience: Pirelli’s track day event.
A new P Zero World – the second Pirelli has set up in Europe and just the third worldwide – has opened a few metres away from Portier corner on the Monaco Grand Prix circuit. The outlet’s opening was celebrated by a parade of more than 40 supercars taking part in the first-ever P Zero Road Experience held on public roads, and the inauguration of P Zero World in Monte Carlo also hosted the world debut of the latest creation from MV Agusta and Pirelli Design.