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You are here: Home1 / football

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Continental To Be Official Partner Of 2006 FIFA World Cup

Product News

On January 21st Continental AG set the seal on its participation as an official partner of the 2006 FIFA World Cup. The agreement was signed by Joseph S. Blatter, President of FIFA, and Manfred Wennemer, Chairman of the Executive Board of Continental AG – in the presence of Franz Beckenbauer, the President of the Organising Committee of the 2006 FIFA World Cup™ and other guests from sports, business and politics – at the Technology Center in Hanover-Stöcken. Wennemer emphasised that this agreement documented Continental’s ongoing involvement in a sport that links and thrills millions of people. Football is the game that attracts more attention than any other sport in Europe and – as demonstrated during last year’s world championship in Japan and South Korea – also worldwide. He was sure that the world championship in 2006 would be the outstanding sporting event of this decade in Germany. Its commitment as an official partner of FIFA would provide Continental with an unparalleled marketing platform in all international markets. Continental is one of 15 partners involved in global sponsorship. Additionally, there are six national sponsorships for the 2006 World Cup. And the sponsorship is not only targeted at consumers but also internally, as Continental says the move will motivate its own associates.

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  2. Spoilt for Choice
  3. Conti Appoint New South African Marketing Manager
  4. Bridgestone Returns as Title Sponsor of UK NFL Match
10th February 2003/by Tyrepress Editors

Oliver Kahn Keeps For Bridgestone

Product News

Following the 2002 World Cup football championship in Japan and Korea, goalkeeper Oliver Kahn has been a perfect example of steadiness, if not invincibility. Now, the German national player will be seen at Japanese tyre outlets as the face of a new sales promotion for Bridgestone. The campaign, which will only be seen in Japan, is costing Bridgestone about 10 million Euros and also features three television spots filmed in Munich and featuring the player.

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  3. Dealers “Prepare” for Impact of National Firestone Campaign
  4. Bridgestone Gets Star Billing at Super Bowl
4th February 2003/by Tyrepress Editors

Marangoni: The Joy Of Eating The Last Cannolo

Product News

At the risk of stereotyping, the Italians do everything with a passion. They cook with a passion, and they eat with a passion. In the UK we tend to cook to eat and we eat to live. In Italy, the cook would be insulted if the diner only ate to live. The diner would not visit the restaurant of the chef who cooked without interest, without passion. That drive, that passion is to be found almost everywhere in Italian life, in politics, in motoring, in football, and in art and architecture. There is an ethos which cannot be called a work ethic, it runs deeper than the work ethic, it is quite simply more, almost spiritual in nature. That passion can be found at Marangoni. When visiting any tyre company there is a sense of pride in the company and its products. It has to be said that, in most companies, this is a foregone conclusion because the PR representative accompanying you is present to ensure that the corporate message gets across. However, when visiting Marangoni at Anagni, south of Rome, it soon becomes obvious that the passion runs deeper than a PR exercise. Marangoni Tyre is just one part of a larger Marangoni Group with a worldwide presence. Marangoni was established in 1950 and by 1960 was manufacturing retread tyres. A history of development, attention to detail and a keen eye on the market brought Marangoni to the situation where in 1989 the Group decided to move into new tyre production at Anagni.

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  2. New Equipment Enhances Marangoni’s Approach to Tyre Testing
  3. Marangoni, Pirelli Sign Truck Tyre Retreading Agreement
  4. Marangoni celebrates its “Italian-ness” in new ad campaign
28th November 2002/by Tyrepress Editors

Continental Ends Champions League Sponsorship

Product News

At the end of this season’s competition, Continental will cease its sponsorship of football’s European Champions League. The company has been a major sponsor of the competition for the past five years.

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Related news:

  1. Continental To Be Official Partner Of 2006 FIFA World Cup
  2. Revised Conti World Cup Website Returns to the Field
  3. Continental New Grand-Am Tyre Supplier, Title Sponsor
  4. Continental extends European football sponsorship
7th December 2000/by Tyrepress Editors
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