…Why not watch some Motocross? Brian Higgins, series manager of Maxxis-sponsored British Motocross Championship, dropped Tyres & Accessories a line publishing the series broadcast times. Round five of the championship, held at Desertmartin, Northern Ireland on 24 June 2006, will be shown at 17:30 (UK) today (29 June 2006) on Sky Sports Xtra, with repeats on Sky Sports 3 at 00:00 and 14:30 on Friday 30 June 2006.
Over 23 days an area equivalent to 1,200 football pitches was ploughed, using Continental agricultural tyres and a New Holland tractor, racking up a faultless performance in over 500 hours of continuous use.The ContiContract AC65 demonstrated its efficiency at the “TM Endurance Trial”, a long-running test initiated by New Holland in the French Bordeaux region. From the 20th April to the 13th May 2006, a New Holland TM190 shod with Continental agricultural tyres worked 23 days around the clock on different fields of New Holland customers – just 900 hectares in total.
Waste disposal specialists working on behalf of the Environment Agency have removed 10,000 tyres from an illegal vehicle dump in Llandegla, Wales. According to reports the tyre pile would have been as tall as Snowdon if the products had been laid end to end.
(Akron/Tire Review) All 32 team buses shuttling players to matches for the 2006 FIFA World Cup will ride on Continental brand bus radials. Continental AG is one of three primary sponsors of the World Cup, having paid 40 million euros for the privilege.
To help Sven’s team along at the World Cup Snap-on Equipment has launched a competition to win two VIP tickets to England’s opening game against Paraguay on June 10th. The location couldn’t be better as the game is being played in Frankfurt, which is only a few kilometres north of Hofmann’s head office in Pfungstadt. The package will include hotel accommodation, transport to the stadium, hospitality suite, plus a commemorative gift.
Maccess has unveiled a range of automotive World Cup merchandise, which it claims will offer stockists high earning potential throughout Spring and Summer.
The football World Cup 2006 takes place throughout the month of June in Germany and is a fantastic opportunity for UK automotive accessory retailers to offer England football team memorabilia to supporters.
With a record total of 418 hours of Olympic television coverage, NBC will use The Goodyear Tire & Rubber Company to provide aerial coverage for US television of the Winter Olympics from Torino, Italy. Goodyear, which provided the first aerial coverage of a televised sporting event at the 1960 Orange Bowl, has contributed spectacular images from above thousands of major sporting events for almost 50 years.
“NBC is putting particular emphasis on its high-tech coverage,” said NBC Sports executive producer David Neal. “Only Goodyear has the means and the skill to be able to provide the type of first-class aerial footage we needed to enhance our more than 24 hours of combined coverage everyday and bring our viewers an amazing overhead perspective.”
When Burton Albion held Manchester United to a draw at the new Pirelli Stadium, the team and its sponsors earned more than simply a third round replay. In addition to a replay with one of the world’s best-known teams, Burton will earn an estimated £500,000 from this single appearance. And this cash is expected to virtually wipe out the debts accumulated in the building of the Pirelli stadium, providing the opportunity for the club to safely increase its revenue.
In a move to raise its profile among the tyre buying public and support its UK distribution network, Maxxis has signed a major sponsorship deal with Premiership football club Aston Villa. Maxxis, an acknowledged specialist in turf, cycle, 4×4, quad, light truck and ATV, has teamed up with Aston Villa FC for the remainder of the 2005/2006 season.
Under the terms of the sponsorship deal, Maxxis is an Official Partner of Aston Villa FC with preferential status as supplier to the club. The company has the benefit of perimeter advertising at Villa Park and corporate hospitality facilities, as well as invaluable mainstream TV exposure.
Cooper is celebrating the premiere of a new look that the company says is designed to embody its “position as a leading tyre brand.” The new look was unveiled at a press conference held at the SEMA exhibition in Las Vegas. “The transformation of our brand reflects our uncompromising commitment to compete with the best in the world as a manufacturer and marketer of great tyres for all consumers, regardless of what they drive, on the road or off. It’s time for our logo to reflect the exciting things we’ve been doing at Cooper, and SEMA is the perfect venue to unveil our new image,” said Tom Dattilo, chairman, president and CEO.
Continental is celebrating the 2006 World Cup with the launch of a special tyre. In the run-up to world’s most prestigious footballing event (from 2006) the ContiChampionContact will be available from tyre dealers. Franz Beckenbauer, Sepp Blatter and Brazil’s legendary Pele will all be using it when they come Germany for the FIFA World Cup 2006, as the tyre will also be fitted to all VIP vehicles and shuttles.
Newcastle United’s Toon Army and Sunderland’s Mackems have been named as the nation’s most committed football fans for miles covered per season, in a survey conducted by Continental.
The Toon Army claim number one spot, travelling 22.8 million miles, according to the results of Conti’s study of 92 English and Welsh clubs.
The NTDA is to run a nationwide series of health and safety “talk-ins” designed to help members get up to speed on new recommendations and legislation affecting tyre retails premises.Supported by the Health and Safety executive and local authorities, the meetings will feature presentations from local inspectors on what to expect when premises are visited by HSE inspectors, as well as detailed information on the new recommendations on manual handling.
Hi-Q has appointed Nikki McCluney as its new marketing manager. She joins Birmingham-based Hi-Q from van maker LDV where she was marketing manager, responsible for retail and fleet marketing as well as the sponsorship of the LDV Vans Trophy football tournament. As part of Nikki’s role at Hi-Q, she will be responsible for all marketing initiatives covering marketing and public relations and will also lead the implementation of a new brand strategy later this year.
The widespread introduction of catalytic converters, almost a decade ago, has had a dramatic effect on vehicle pollution. Harmful emissions from petrol cars have been reduced by an average of 75 per cent. The effectiveness of ‘cats’, combined with vast improvements in the quality of fuels, means that today it is estimated that it would take up to approximately 100 new cars to produce the same emissions as just one made 20 years ago. To download this article as a PDF file, click here.
