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Climbing the Ladder

In every sport a handful of championships typically bask in the lion’s share of media coverage and public attention, and motorsport is no exception to this phenomenon. Mention motor racing and most people will automatically think Formula One, WRC or one of the leading touring car events. Top drivers at this competitive level enjoy the status of being the Wayne Rooneys of their chosen series, and in terms of sponsorship can do very well indeed in their chosen profession.

But just as quality football also can be found in divisions below the Premier League, placing a focus solely upon the big name motorsport championships is to miss out on the opportunity to both witness a spectacle every bit as – and sometimes more – exciting than the high profile series events, and to follow the progression of racing’s most talented drivers through the various championships.

26th October 2007/by Tyrepress Editors

Bridgestone Heads onto the Field as Official NFL Tyre

Tyre sponsorship of motorsport events is nothing new but ‘official tyres’ are generally less common in sporting codes that don’t actually involve the use of cars. However the absence of vehicles has proven no handicap to the National Football League (NFL) in the US, who has signed Bridgestone up as its first “Official Tire of the National Football League.”

The multi-year marketing and promotional agreement between the NFL and Bridgestone Firestone North America will see the Bridgestone brand involved in a number of promotional opportunities including title sponsorship of the first regular season NFL game to be played outside of North America.

Under the agreement, BFNT and the Bridgestone brand will join with the powerful NFL brand through numerous exclusive promotional opportunities, including title sponsorship of the first-ever regular season NFL game to be played outside North America. The game, known as the Bridgestone International Series, will be played on October 28 between the New York Giants and the Miami Dolphins at Wembley Stadium.

5th October 2007/by Tyrepress Editors

Yokohama HPT Partners With MK Dons Football Team

The UK distributor for Yokohama tyres and TSW, MAK plus a range of marque-specific replacement alloy wheels, Yokohama HPT Ltd, has become a partner to the Milton Keynes-based football team, the MK Dons. The partnership will see Yokohama logos displayed at the MK Dons’ brand new 31,000-seat stadium in Milton Keynes and will allow Yokohama HPT to support the team from its own box at the stadium during home games.

The MK Dons are eagerly anticipating the start of the new football season this weekend and with it, the commissioning of the brand-new multi-million pound StadiumMK. Situated within strolling distance of the Yokohama HPT offices, thus the relationship between the team and the company is a logical one, and reflects Yokohama HPT’s commitment to the local community.

The MK Dons are currently situated in the Second Division but a series of high-profile additions to the team structure over the winter have strengthened its chances of gaining promotion this season. The former Manchester United and Liverpool player and England captain, Paul Ince, has joined as Manager and brings with him a wealth of experience of top level football, both in the UK and abroad.

13th August 2007/by Tyrepress Editors

Kumho Signs Manchester United Sponsorship Deal

Kumho Tire announced on July 12 that it has signed a sponsorship deal with Manchester United. The four-year deal, settled for an undisclosed sum, will see Kumho obtain the rights to include the football team’s logo and images of the players in its advertisements. Company CEO Oh Se-chul said the tyremaker expects the sponsorship agreement will help promote their international image.

The tyremaker is already involved with the well-known football club, and announced in April that Manchester United would participate in a Kumho sponsored friendly match at the Seoul World Cup Stadium on July 20. Kumho said it plans to hold a joint press conference with Manchester United in Seoul on July 19.

12th July 2007/by Tyrepress Editors

Rosehill Increases US Export Business

Investment of over £4 million in new plant and machinery has seen Rosehill Polymers achieve a 50 per cent growth in export sales of its TPV range of Infill and Inplay products to the United States this year. Recently as many as 28 in one single month, as the company continues to satisfy America’s insatiable appetite for its products.

Rosehill Polymers, based in Sowerby Bridge, West Yorkshire has developed its new TPV granular product to be used as either a bonded top layer for multi-sports and play surfaces or as a loose infill for synthetic grass pitches. It is now available in a range of 16 different colours, which can be used in applications including soccer pitches, running tracks, grid-iron football pitches and children’s play surfaces.

6th June 2007/by Tyrepress Editors

BEN’s UK 5-a-side 2007 Football Championship

BEN’s UK 5-a-side Football Championship is back. After a huge success in 2006, in which over 100 teams competed, one of the largest automotive industry tournaments is returning. Held at 9 venues across the UK, this event aims to raise awareness of BEN – the automotive industry charity and raise much needed funds. Once again the event will be run in conjunction with Powerleague, the UK’s largest provider of 5-a-side football and will culminate in a free UK Final for those who progress through.

This Championship is one of the few industry events where company teams from all automotive sectors can participate. In short, the team that wins this event is truly the automotive champions.

16th May 2007/by Tyrepress Editors

Kumho to Title Sponsor Man U. Visit to Korea

In an attempt to boost its sports marketing profile, Kumho Tires has invited phenomenally popular football team Manchester United to participate in a friendly game that the tyremaker is title sponsoring. The Kumho Tires Cup 2007 Manchester United Korean Tour, as the event is to be known, will take place on July 20 at the Seoul World Cup Stadium, and the lads from England will compete against leading South Korean professional football team FC Seoul.

A press conference held on April 27, attended by Kumho Tires CEO Sae-chul Oh, Manchester United president David Gill, FC Seoul president Wan-kyung Lee plus a number of dignitaries outlined the plans and hopes for July’s high-profile event. Kumho Tires’ president, Mr. Oh, said, “We hope that this game can lead young soccer lovers to have more aspiration for the future while revitalising general public’s interest in soccer reaching out to more people.”

11th May 2007/by Tyrepress Editors

Inter and Pirelli Salute China in Verona Stadium

On the occasion of the Chievo-Inter football match, the word “Pirelli” on Inter’s uniforms was translated into Chinese characters. Pirelli and F.C Internazionale return to a tradition of “speaking Chinese” for the third time in a little more than a year. On the occasion of the “Serie A” championship challenge between Chievo Verona and Inter, the word “Pirelli” on the T-shirts of the “Nerazzurri” team was translated into Chinese characters. With this initiative, Inter and Pirelli aim to salute once again the numerous fans that follow the “Nerazzurri” from the Far East as well.

14th February 2007/by Tyrepress Editors

Score a Goal With Michelin

Michelin has joined forces with world-renowned football brand Umbro for the development of football related products. The first such product to come out of this union is a new type of football boot, the X Boot III. Featuring what has been dubbed ‘touch control’ technology, the X Boot III is made from a unique material that, when combined with the suede strike area of the boot, results – according to tests conducted in lightly wet conditions at Liverpool John Moore’s University – in up to a 90 per cent improvement in control, touch and striking accuracy.

6th February 2007/by Tyrepress Editors

Exports of Rosehill’s Sporting Granules to Top £1 million

Export orders worth more than £1 million for a new range of vulcanised rubber granules specifically developed for sports surfaces and playgrounds have been announced by Rosehill Polymers of Sowerby Bridge, West Yorkshire. The US, Scandinavia and Spain are said to be booming markets for Rosehill’s TPV Inplay and TPV Infill products where sports clubs, schools and local authorities are using them to construct synthetic sporting surfaces and recreational playgrounds.

10th November 2006/by Tyrepress Editors

Michelin Scoops Two GreenFleet Awards

Michelin picked up two prizes at the 7th annual Greenfleet Awards yesterday. The Stoke-on-Trent based company won tyre manufacturer of the year (the runner-up was Bandvulc Tyres) and the Industry Innovation award. The 2006 GreenFleet awards were held on 11th October at Arsenal football club’s new Emirates stadium. The awards recognise local authorities, manufacturers and innovators for their efforts to reduce the environmental impact of transport. Around 500 guests saw racing driver and TV personality Tiff Needell present the awards in 25 different categories.

13th October 2006/by Tyrepress Editors

Credential Launches £4 million Recycling Joint Venture

Newton Aycliffe-based Credential Environmental, a waste and tyre reprocessing specialist, has led a joint venture deal with global gas company BOC Gases and Toronto-based FieldTurf Inc, the world’s leading artificial sports surface manufacturer. The new venture, TyreGenics Ltd, will use a cryogenic process to produce large volumes of tyre ‘crumb’ from millions of waste tyres produced by Britain’s cars and commercial vehicles each year. The process involves freezing rubber using liquid nitrogen and shattering the frozen rubber into minute pieces. The first plant is expected to open in South Wales in spring 2007.

3rd October 2006/by Tyrepress Editors

Continental and New Holland Work 500 Hours Non-stop

Over 23 days an area equivalent to 1,200 football pitches was ploughed, using Continental agricultural tyres and a New Holland tractor, racking up a faultless performance in over 500 hours of continuous use.The ContiContract AC65 demonstrated its efficiency at the “TM Endurance Trial”, a long-running test initiated by New Holland in the French Bordeaux region. From the 20th April to the 13th May 2006, a New Holland TM190 shod with Continental agricultural tyres worked 23 days around the clock on different fields of New Holland customers – just 900 hectares in total.

21st August 2006/by Tyrepress Editors

Fifa: Tyre-based Football Surfaces Are Not Cancer Risk

Fifa’s chief medical officer, Professor Jiri Dvorak, has published an open letter stating that there is no significant cancer risk from “certain granulate in-fills from artificial turf.” This, of course, largely refers end-of-life tyre derived products. “PAHs [Polynuclear Aromatic Hydrocarbons] are not released or at most negligibly released from tyre abradate,” Professor Dvorak’s letter explained quoting a 1997 report from the University of Dortmund Institute for Environmental Research.

16th July 2006/by Tyrepress Editors

‘Driving While Listening to Football is Dangerous’

Driving while listening to football (particularly penalty shoot outs!) is as dangerous as using a mobile phone a new survey reports. According to the poll conducted by online insurance broker motorinsurance.co.uk UK roads must have been dangerous places to be throughout the game against Portugal on Saturday.

3rd July 2006/by Tyrepress Editors