Firestone Firehawk Sport Archives

Sportauto latest to acclaim Conti SportContact 7

Continental’s SportContact 7, WhatTyre Tyre of the Year 2022, added to its impressive tally of test victories as it was named the “outstanding” tyre in the Sportauto summer tyre test 2023. Elsewhere there was a very notable showing for the “very good” Firestone Firehawk Sport, one of only two tyres to record above-average ratings in all three disciplines rated in Sportauto’s final analysis – wet, dry and environmental. The tyre infiltrated the group of five premium brands in the top half of the rankings, beating its Bridgestone stablemate, the Potenza Sport, and the Pirelli P Zero PZ4. The magazine tested eleven tyres in size 225/40 R18 92Y XL mounted on an Audi S3.

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14th March 2023/0 Comments/by Andrew

Firestone launches Firehawk Sport, an ‘affordable high performance summer tyre’

Product News

Firestone

Bridgestone’s mid-range Firestone brand has launched a new “affordable high performance summer tyre”, the Firehawk Sport. The manufacturer says the tyre builds on the US-origin brand’s “strong legacy,” emphasising improved steering response, wet grip and dry braking characteristics versus the predecessor Firehawk SZ90mu. Bridgestone is marketing the tyre as a product to help drivers “feel empowered and in control at all times;” it targets its Firestone brand primarily at younger UK and European drivers, who are brand-conscious but also demanding greater affordability. It wants to leverage the long-term brand value of Firestone, which has a century-long heritage in motorsport and innovation, to achieve this.

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27th January 2023/by Andrew

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