TyreSafe has calculated that UK motorists waste more than £600 million worth of fuel due to tyre underinflation. Using data from Michelin’s Fill Up With Air survey showing that 57 per cent of vehicles are driven on underinflated tyres, as well as information sourced from the Department for Transport and the Society of Motor Manufacturers and Traders, TyreSafe is tying the economic argument for ensuring tyres are correctly inflated alongside safety concerns for this year’s Tyre Safety Month. Referring both to the general awareness of tyres as a vital safety component and rhetorically to question why drivers would not check their tyres at least once a month, his year’s October campaign asks Britain’s motorists directly: “What’s Stopping You?”
The tyres on almost 2 per cent of cars tested by Michelin in Ballymena were classified as ‘dangerous’. Local news sources report that, at a recent free ‘Fill Up With Air’ promotion hosted by Michelin at Tesco, Ballymena, 158 vehicles had their tyre pressure and condition checked.
Michelin says it has helped nearly 5,000 motorists save fuel this summer as part of its annual Fill Up With Air campaign. The event has been touring the UK since May and shows drivers the importance of keeping tyres at the correct pressure. The tyre giant believes the campaign has reduced the annual CO2 emissions of participating drivers by around 145 tonnes, assuming the 4,753 drive an average of 12,000 miles per annum at 35mpg. These figures suggest those motorists would save more than 12,700 gallons of fuel and around £70,000 on fuel bills in addition to the increased wear and the added costs of replacing incorrectly inflated tyres more frequently.