A leading tyre specialist in Devon which has more than 40 years’ experience has become a new distributor for Goodyear Farm Tires. North Devon Tyres is a family-run business with 11 service depots across Cornwall, Devon and Somerset; the company previously sold Goodyear Farm Tires products and has wasted no time renewing that relationship after the famous brand returned to the UK and European markets.
In 2018, Michelin introduced the RoadBib range of agricultural tyres, aimed at tractors of 200+hp that typically spend much of their working lives travelling on tarmac or hard soil roads. Michelin has now expanded the range, adding five new sizes – making nine in total. The new sizes are 540/65 R30, 650/60 R34, 650/65 R34, 650/65 R42 and 710/75 R42 and all tyres are available for the original equipment and replacement markets.
Goodyear Farm Tires’ European growth has continued in the first full year of trading since the brand’s return to Europe. Manufactured by Titan International, which purchased the European licence for the brand in Europe in 2015, the agricultural tyre supplier has outlined plans to continue its European expansion next year. Agricultural tyres have remained more resilient than almost any other tyre segment despite the pandemic. The Goodyear Farm Tires portfolio was boosted by eight additional tread patterns and 65 new tyre sizes, helping to support its volume growth, and Titan will add a new versatile tyre described as an agriculture, turf and industrial hybrid in 2021.
An arable farm in Ireland is reporting “significant improvements” to its soil health since moving its tractor fleet onto Michelin Ultraflex technology tyres. Coolcroo Farm, in Tipperary, used to run a mix of competitor brands but switched to Michelin following technical advice from local account manager Christopher Eakin.
A virtual ploughing event designed to fill the void of this year’s cancelled matches – and raise vital money for charity – has received the backing of a leading agricultural supplier. Goodyear Farm Tires has become a major sponsor of VPlough ‘20, believed to be the UK’s first virtual ploughing match, machinery show and steam rally. All entry fees and proceeds from the events will be donated to the UK & Irish Air Ambulance Trusts.
Goodyear Farm Tires has launched a photography competition for the agricultural community. The manufacturer wants farmers to submit eye-catching photography in three different categories, Farming Landscapes, Farming Family Life and My Tractor and Machinery Running on Goodyear Farm Tires, at its website before the closing date on 12 October. Wining entries will be featured in the company’s 2021 marketing material, viewed by tens of thousands of people across the UK. The winners will also receive a share of a prize fund of more than £2,000 worth of merchandise and product.
Firestone has launched the new Performer Extra farm tyre for the European market. Based on the Firestone Performer 85 and 70, the new tyre adds an enhanced wear resistance compound that extends the tyre’s life by 20 per cent over its predecessors. The tyre achieved this result in the controlled lab accelerated ageing testing conducted at Bridgestone’s R&D Centre. Its extended life helps to reduce the tyre’s environmental footprint, as well as cutting down on long-term operational costs and improving business efficiency.
Over the past 12 months, Continental upgraded its agricultural tyre range with very high flexion (VF) tyres and other technological improvements, such as the single filament bead core on its CombineMaster. These improvements have made the manufacturer’s agri range more versatile, safer on the road, and more efficiencient in the field; VF tyres help to reduce soil compaction, which helps to promote increased yields. Conti re-entered the high-value agricultural tyre market in 2017 with the radial Tractor70 and Tractor85 ranges, with portfolio expansions following in the years since. This year has yielded many significant challenges for the tyre sector – but agricultural tyres have provided a much less gloomy segment outlook than others. Tyrepress asked Ivonne Bierwirth, global head of marketing Commercial Specialty Tyres, about the Continental business unit’s response to the Covid-19 pandemic, and how it has affected both its agricultural tyre activities and those of other commercial specialist tyre segments.
FG Pryor & Son has chosen to fit a new set of Michelin YieldBib tyres on its Bateman RB35 sprayer. The tyre in size VF 380/85 R34 149A8/B TL was the original equipment fitment for the sprayer, primarily used to support potato and cereal crops on Colwyn Farm, in Truro, Cornwall. Michelin Exelagri dealer Geoffrey Harris Tyres supplies and fits the replacement tyres. “We have found the YieldBibs to perform really well for us and we had no hesitation in going back for another set,” says Warwick Pryor, driver and farmhand at FG Pryor & Son.
Titan International has been manufacturing Goodyear Farm Tires in USA for more than a decade. It returned to the European and UK markets last year after Titan purchased the licence. It has also made a significant investment in new plant and equipment to manufacture tyres specifically for the UK and European markets. Lindsay Hart, tyre sales director at Titan Europe and Goodyear Farm Tires, gave Tyres & Accessories an insight into demand for agricultural tyres during the Covid-19 crisis.
Michelin has urged farmers to pay close attention to the condition of their tyres as they head into the harvest season. Gordon Brookes, customer engineering support manager at Michelin, explains: “We would always recommend a thorough inspection of your harvester tyres before you get the machine out into the field, but this year it’s probably more important than ever.
Apollo Vredestein tells Tyres & Accessories that it has focused strongly on the agricultural sector of the market during the Covid-19 lockdown. Although some of the wider company’s employees were “placed on furlough leave,” its agricultural team was kept functional with some home working facilities provided by the company. Just prior to UK entering lock down, Apollo Vredestein’s UK team, anticipating what had already happened in other European countries, doubled UK stock levels of agricultural products, as reported by Tyres & Accessories. This was also supported by transfer of resources in manufacturing and administration to allow continued agricultural tyre production in the factories.
ATG has extended its leading range of Galaxy brand radial tyres for small tractors used in gardening, orchards and vineyards. The Galaxy Garden Pro offers nearly 50 per cent greater tread depth than typical R3 tyres – Galaxy calls it an R3+ tyre – with a solid-to-void tread ratio of 49:51 to promote self-cleaning. It is available in 23 sizes for rim sizes between 12 and 30, including five newly launched sizes. ATG says Galaxy now covers the segment of smaller and medium utility tractors in the segment.