After focusing heavily in recent years on expanding exports to Eastern Europe and Russia, RuLa and its subsidiary the Berliner Runderneuerungswerk (BRW, or Berlin Retreading Plant) is now concentrating primarily upon the German domestic market and specifically upon further developing its mould cure retreading and logistical capabilities. To achieve this, investments are being made in the company’s Königs Wusterhausen-Zernsdorf site south of Berlin. At the same time, company owner Detlev Biermann and his firm continue to develop their presence in Eastern Europe and very recently acquired a large, modern pre-cure retreading facility in Poland. As Tyres & Accessories learned when visiting the company, both of these investments should ‘weather proof’ RuLa, one of Germany’s largest retreaders, against further structural changes in the sector.
US trade organisation SEMA has been awarded part of a $2.2m federal grant to expand exports of automotive aftermarket products. The organisation, which represents the $33B automotive specialty equipment market, will seek growth in Russia, the United Arab Emirates and China, among others, giving its 6,800-plus members increased opportunity in foreign markets. The grant was awarded under the Market Development Cooperator programme within the Commerce Department’s International Trade Administration (ITA). The body will assist SEMA with a new yearly fact-finding and sales mission to Russia; seeking regulations to allow US products equal market access by working with government officials; and organizing overseas vehicle measuring sessions in key emerging markets.
C4 Carbides, the Cambridge manufacturer of power tool accessories and industrial band saw blades, looks set to deliver a ten-fold increase in exports to Brazil.
C4 Carbides’ rapid growth began a call to UKTI in April 2012, following a recommendation from their finance director. “International sales have always been an important part of our business as we know there is a limited market in the UK for our products,” says Pete Nicolson, company founder and CEO. “In the early days, our approach to exporting was quite ad hoc. Over time I began to realise that we would benefit from expert support to help us develop a more strategic plan.”
If the 8th Moscow Tires & Rubber show is anything to go by, the Russian tyre market looks set to continue its development as a growth market. While the show was marked by growing interest from exhibitors and visitors, the market itself has produced some generally optimistic data and has seen perceptions of the manufacturers’ market approaches improve. All this suggests that the Russian market will continue to develop into a very interesting tyre market, with a strong growth potential.