The Michelin Group aims for complete carbon neutrality by 2050, and it seems that every little helps. The tyre maker’s efforts even extend to its communications, and so it was that when sharing news of a new product’s impending launch, Michelin encouraged invitees to take their ‘first eco-action’ by spurning e-mail contact in favour of text messages. It explained that this form of communication’s carbon footprint was 0.00125g, some 200 times smaller than that of an e-mail. I did not know that.
A shape-shifting tyre that protects soil while accommodating on-road use is Michelin’s answer to the growing size of agricultural machinery, and this new solution – the ‘2 in 1’ tyre – has landed a SIMA Innovation Award ahead of its launch under the Evobib brand name next year.
Amongst the new releases at this year’s Agritechnica show were Michelin’s new connected agricultural tyres. The French manufacturer claims a world first with the launch of these electronic chip-equipped products and views them as a means of optimising performance. Stated benefits include better tyre management and traceability throughout the entire lifecycle, a means of communication between tyre, machine and user, and the ability to utilise smartphone-enhanced features such as Michelin Flash Services.
Michelin’s Agricultural division has landed a CNH Industrial 2015 Best Supplier Award. Division head Emmanuel Ladent received the award on behalf of Michelin at a CNH Industrial-hosted ceremony on 16 July.
Michelin group has earned multiple recognitions from US heavy equipment manufacturer Deere & Company for products and support delivered by Michelin’s operating units around the world to various John Deere equipment segments. The Michelin group’s Agricultural and Earthmover operating units were named “Supplier of the Year” as well as a partner-level supplier for 2014. Partner-level supplier is Deere’s highest rating for suppliers under its ongoing “Achieving Excellence” initiative.