Agricultural tyre specialist BKT has supported the 2021 edition of the Tractor of the Year Awards, presented at the EIMA trade fair in Bologna. It is the second time the manufacturer has sponsored the awards, which recognise the most innovative and cutting-edge tractors on the market.
After postponing the event scheduled for November 2020, the organiser of EIMA International is planning to hold its agricultural machinery trade fair in Bologna next February. But not all exhibitors are convinced this is the right decision. In light of the ongoing coronavirus situation, tyre maker BKT has chosen not to take part in the show and instead will promote its products via digital media.
Ever since signing up as sponsor to Italy’s Serie B and the Coupe de la Ligue in France earlier this year, football has become not just a means of promoting the BKT brand name. The off-highway tyre specialist has also integrated the beautiful game into its charitable activities.