An international TV legend in the automotive sector is convinced of Liqui Moly’s quality and now shares his knowledge in short social media clips: Edd China – TV presenter, inventor, gearhead and cult figure. Many people are familiar with Edd China from the TV series “Wheeler Dealers”, broadcast on the Discovery Channel. Here he repaired, improved and restored old cars to a fixed budget. But he is also world famous for his YouTube videos. In these, Edd not only demonstrates his technical know-how and craftsmanship, but also embarks on unusual and entertaining projects, such as the “world’s fastest sofa”.
Cooper Tires has produced a new series of videos with ex-Formula 1 star and brand ambassador David Coulthard. In the new DriveTribe.com series, the tyre manufacturer challenges Coulthard to explore the role that tyres play in a range of extreme driving conditions.
Falken has signed a cooperation agreement with DriveTribe, the online automotive platform founded by Jeremy Clarkson, Richard Hammond and James May. The partnership is for a period of three months and Falken says content is king, with the main focus being on content production. While Falken provides the motorsports and test platforms, Richard Hammond is producing a range of material for the DriveTribe channels.