As a tyre wholesaler specialising in commercial tyre segments, Kirkby Tyres has progressively expanded its range of OTR tyres and wheels; the company states that its range of radial and bias tyres for earthmovers and construction vehicles is now “enormous and varied”. The wholesaler has distribution partnerships with several rising manufacturers, such as Alliance, BKT, and Double Coin, which have supported Kirkby’s competitive pricing strategy.
UK wholesaler and specialist in commercial vehicle products Kirkby Tyres continues to leverage its exclusive distribution deals in order to deliver the right tyres to the UK’s evolving commercial vehicle segment. The Speke, Liverpool based company has exclusive distribution agreements with Double Coin, Sailun and Longmarch, and these relationships are allowing it to fulfil customer requirements. “We believe that long-standing business relationships are essential,” Kirkby’s spokesman told Tyres & Accessories. “It is through such relationships that we are able to offer our customers assurance of quality, continuity of supply and a full manufacturers’ warranty.”
China’s Ministry of Finance and Commerce (MOFCOM) has hit back at the US Department of Commerce’s (DOC) decision to preliminarily introduce anti-dumping tariffs of around 20 per cent on Chinese truck tyres exported to the US. Indeed MOFCOM called the ruling, which is in addition to roughly 20 per cent countervailing duties, “an abuse of trade measures” on Friday 2 September. “Chinese tyre companies strongly oppose the US’s abuse of trade measures,” ministry of commerce spokesperson told reports during a briefing in Beijing.
In 2015, the implementation of Sailun Plus, the Kirkby and Sailun TBR dealership network, was a huge step forward for both parties and something led to demonstrably strong sales growth for both the tyre wholesaler and the brand.
Under China’s ‘Belt and Road’ development strategy (Silk Road Economic Belt and the 21st-century Maritime Silk Road, to give its full name), excess production capacity within the country is being exported to locations within Eurasia, Asia and parts of Africa. An advantage of this policy for tyre makers is that setting up production facilities outside of China offers a means of avoiding the tariffs applied to Chinese-made tyres in numerous markets. Shanghai Huayi (Group) Company, majority owner of Shanghai Huayi Group Corporation Limited (the entity known until recently as Double Coin Holdings), signed a deal in May that will see it supply the North American and Southeast Asian markets with tyres produced at a brand new factory in Thailand.
Zafco presented its own brand Zeetex, as well as the Otani, Double Coin, and Accelera and Forceum brands at Automechanika Dubai, showcasing a wide range of products for the Middle East and African markets. The show presented an opportunity to launch the latest Zeetex product line, a new Value for Money (VFM) range of four patterns for the PCR, UHP, 4×4, and Light Truck segments. Zafco states the VFM range is intended for “customers who look for value in terms of quality, price, and durability.”
Speke-based tyre wholesaler Kirkby Tyres is not concerned with the high production levels and low prices currently coming out of China at the present time, not least because it does not play a role in the car tyre market. The OTR specialist comments that it expects “more and more tyres to come in at lower prices” within the PCR market, but adds, categorically, that: “we have absolutely no interest in buying or adding budget Chinese tyres to our brand offering” within the segments in which it does operate.
Despite the current super competitive truck tyre marketplace, Kirkby Tyres reports that the Liverpool-based tyre wholesaler has maintained both its volumes and market share across both the replacement and original equipment markets. The firm has done this with three brand strategy (Double Coin, Sailun and Longmarch) as well as by offering free next day delivery.
On 4 May the Brazilian authorities passed a resolution calling for anti-dumping tariffs to be levied against Chinese-produced truck tyres with rims between 20 and 22.5 inches in diameter for the next five years.
One of the leading UK wholesalers of OTR tyres in the UK, Kirkby Tyres claims to be the country’s largest stockholder in the OTR and construction tyre industry. The company expanded its facilities during 2014, with its Speke, near Liverpool, headquarters now measuring nearly 10 acres. Kirkby has grown with the support of its suppliers – in the OTR tyre segment, these brands include increasingly large players from Asia, Alliance, BKT and Double Coin. Kirkby says it has in recent years “progressively expanded” its range of OTR tyres and wheels, now offering an enormous and varied selection of radial and bias tyres for earthmovers and construction vehicles.
Kirkby Tyres has revealed its plans to support its Double Coin and Sailun product ranges from two different stands at this year’s CV Show. Both brands will be exhibited on dedicated, neighbouring 84m2 stands separated by a walkway in Hall 3, with Kirkby staff participating on both stand 3D79 (Double Coin) and 3C70 (Sailun Tyres). The CV Show is held annually at the NEC, Birmingham, and takes place on 14-16 April.
Chinese tyre manufacturer Double Coin has announced plans to invest a total of 11.6 billion yuan (£1.251 billion; 1.710 billion euros; $1.87 billion) in seven companies. It is not clear which firms the company is planning to invest in, but initial indications suggest it is considering a suite of internal and domestic investments. According to a Reuters report, the Shanghai-based firm plans to raise up to 3.7 billion yuan towards funding the investments in a private placement.
The eighth annual “Asian Essen”, Reifen China took place at the Shanghai New International Expo Centre in the first week of December, with some of the Chinese tyre industry’s major players rubbing shoulders for the last time in 2014. The European side of the Sino-German partnership behind the annual show, Messe Essen stated that it expected the presence of around 120 exhibitors in hall W1 and 15,000 trade visitors. This latter figure, unconfirmed at the time of writing, takes into account the other three-quarters of the twin exhibition; RubberTech China 2014 and the International Exhibition on Rubber & Elastomer, led by the China United Rubber Corporation, comprised around 500 exhibitors across another three halls (W2-4). Messe Essen CEO, Oliver P Kuhrt stressed the importance of the ‘Reifen’ brand’s presence in China, stating in his introduction to the show that it “stands for the success of a fair made in Essen extending across borders”. With about two thirds of the exhibitors at May’s Reifen 2014 visiting Essen from outside Germany, Messe Essen also noted the importance of Reifen China in recruiting Asian participants, whose attention the exhibition organiser has drawn in Shanghai.
Reifen China’s 2014 edition will take place on 3-5 December at the Shanghai New International Expo Centre on December 3 – 5, 2014. On the occasion of the eighth edition of the international meeting place for the sector, Messe Essen and the China United Rubber Corporation (CURC) are expecting around 120 exhibitors from numerous nations. Many of the biggest names in the Chinese tyre industry will be present, and the organisers have particularly emphasised the manufacturing backbone of the show; with around 45 percent of the exhibitors originating from the producing industries, “Reifen China will be a manufacturers’ fair”. The organisers are expecting a total of around 15,000 visitors to both trade fairs.
Liverpool-based wholesaler Kirkby Tyres & Wheels has expanded to become one of the biggest – if not the biggest – wholesalers of agricultural tyres and wheels in the UK and Ireland during its 60-plus year history. The distributor now boasts a range of more than 6,000 different product lines, with sole distributorship deals on Alliance, Double Coin, Longmarch, Malhotra and Sailun brands within certain segments. It was also appointed as the wholesale distributor for Trelleborg’s premium agricultural tyre products, alongside Trelleborg Wheel Systems’ direct tyre dealer network.