If you’ve bought a new car any time recently, or indeed since the start of the century, chances are it arrived with alloy rims as standard. Alloys are well established as the fitment of choice in Europe, and widespread OEM take-up has been accompanied by rising expectations regarding quality. The knock-on effect of this has also influenced the aftermarket: Amongst those meeting demand for higher quality products by investing in their facilities is the Alcar Group, which recently ploughed around 7.3 million euros into the final stages of the manufacturing process.
Continued high demand for its Revvo range has prompted Dotz to launch a ‘black edition’ of the cross-spoke rim. The matt black alloy rim is produced using the SR3 paint technology introduced by Dotz manufacturer Alcar; this three-layer salt resistant combination of primer, pain and finish coats protects the Revvo black edition (and all rims given the SR3 treatment) from damage caused by snow slush and road salt.
As sole UK distributor of the alloy wheel brands produced by the Alcar Group – AEZ, Dezent, Dotz and Enzo – Wheelwright Ltd is supplied from the Austrian firm’s European facilities, including the Neuenrade-Küntrop plant in Germany, which in April was renamed from AEZ Produktion GmbH to Alcar Leichtmetallräder Produktion GmbH. This is Alcar’s main alloy wheel production facility; the plant exclusively caters to the aftermarket and has a production capacity between one and 1.2 million aluminium rims. The production portfolio covers all four abovementioned brands – these are manufactured in 14 to 22-inch sizes for passenger cars, SUVs and light commercial vehicles.