Here’s the basic idea: Whether you’re at home or at work, the MobileMech mobile tyre service comes directly to you. In other words Delticom has launched a mobile tyre fitting and light car maintenance business called MobileMech. The MobileMech concept is run through a subsidiary company Delticom eponymously calls MobileMech. In business terms the deal is a franchise/partnership model. It has been developed over a period of five years by a team of experts in order to “best meet the needs of customers and partners alike”, according to the company.
More and more people are using mobile devices to access the Internet. According to figures from statistics service StatCounter, since October 2016 smart phone and tablet access to the Internet has predominated worldwide – and the tendency is growing. Yourtyres.co.uk has adapted itself to this change in user behaviour, recently unveiling a new, modernised look: Delticom’s online shop for workshops and wholesalers has now been recreated in “responsive web design”, meaning it is now optimally displayed on mobile devices. Responsively designed web pages adapt their design to the respective screen size, so that content is still clearly identifiable even in small spaces such as smart phone screens. So even if you are accessing Yourtyres.co.uk from your smart phone, searching for car, motorbike, truck and custom tyres, complete wheels and rims, or accessories and spare parts remains easy and clear. Particularly convenient is the option to search using the manufacturer key number or model code number from the registration certificate.
Delticom AG teamed up with Netherlands-based TechnoMarketing to exclusively present the Mobile Mech concept and its compact, ‘all-in-one’ Ecube tyre service unit. Delticom believes the Ecube is a “completely game-changing” advancement which provides businesses with more versatile solution to the roadside tyre sales.
Yourtyres.co.uk, the online B2B shop operated by Delticom, Europe’s largest online tyre dealer, celebrates its 15th anniversary in June. To mark the occasion and to thank partners and customers for their loyalty, Yourtyres.co.uk is giving away 15 per cent off of car tyres, motorbike tyres, truck tyres, tyre and wheel packages and rims on “Tyre Tuesdays” – every Tuesday in June. The discount will be given as subsequent credit.
Moto-tyres.co.uk, Delticom’s e-commerce site dedicated to motorbike tyres, is offering a wide range of tyres at the start of the new biking season, with flexible options for fitment. While many experienced bikers will want to fit their own tyres, Moto-tyres said its option to deliver to one of its fitting partners free of charge ensures those inclined to leave tyre fitment in the hands of professionals can use the site too.
Delticom reports that Nathalie Kronenberg is now in charge of key account management for the company’s B2B activities. Kronenberg is based at the online specialist’s headquarters in Hannover, Germany and has led the strategic development of B2B key accounts around the world since January. In addition to building up this business within Europe, Kronenberg’s tasks also include expansion to America and the Asia/Pacific region, as well as further promoting the digitisation of the company’s bulk business.
Michelin has designated mytyres.co.uk as a “Michelin Approved Website”. By doing so, Michelin confirms that mytyres.co.uk meets all the quality standards established by the tyre manufacturer for products, services, and the sale of its tyres. The seal is awarded by TÜV Rheinland on the basis of an annual test.
Online tyre retailer Delticom has acquired the material assets of French online used car portal AutoPink. In addition to giving the German company the AutoPink and Facilicar brands, the approximately half a million euro purchase price brings the corresponding domains, customer base and existing IT systems and contracts into the Delticom fold.
Modern classics such as the Saab 900, Ford Granada and Audi 80 are rising in popularity, and many devotees of these cars strive to maintain them as true to original condition as possible. This, says Delticom portal Yourtyres.co.uk, represents an opportunity for tyre dealers and workshops.
ReifenDirekt.de, Delticom’s mytyres.co.uk equivalent in Germany, has won first place in TestBild’s latest online tyre retailer test.
ReifenDirekt.de won with a score of 2.31 based on four categories with different weightings, namely: “choice/selection”, “tyre prices”, “service and advice” and “privacy and security”. In addition to the extensive review of the shops has TestBild also evaluated customer reviews of each provider.
Online tyre retailer Delticom has profited from the same cold weather that held sales back earlier in the year, at least to an extent. Reporting on its financial performance in the second quarter of 2016, the company noted that low temperatures prompted European motorists to delay fitting summer tyres to their vehicles until after Easter, and while the delayed switch to summer tyres helped boost Q2 2016 sales by 22.0 per cent year-on-year to €169.3 million, the company suggests that dealers sold almost five per cent fewer replacement car tyres to consumers during the first half of the year. Sales for the first six months of 2016 were up 9.9 per cent to €275.1 million.
Yourtyres.co.uk, an exclusive British online platform for B2B professionals from Europe’s leading online tyre retailer Delticom AG, has encouraged dealers and workshops to plan for winter in advance and ensure a competitive advantage for themselves. The platform states that it has already stocked up with winter tyres from all product segments.
Delticom, the German-based online tyre retail and wholesale firm, presented its entire range of B2B Services during Reifen in Essen. According to company representatives, which market themselves as yourtyres.co.uk over here, the trade fair appearance proved extremely positive, resulting in “hundreds of interesting and constructive discussions with international clients and media representatives.”