Micheldever Tyre and Auto Services has become a four- time winner of the Pirelli 4×4 Key Dealer of the Year award in the sixth year of running the accolade. Each year, the 4×4 Key Dealer of the Year award gives 15 of Pirelli’s exclusive 4×4 Key Dealer Club members the opportunity to nominate one of their depots to enter for the prestigious award. As part of the process, each depot must take part in a number of independently-run mystery shop audits.
Motorcycle and specialist tyre distributor Bickers will launch a new Click & Collect website on 10 March. The company said it has developed the site to help its motorcycle tyre customers gain online sales. It will promote Click & Collect to consumers as a way to drive footfall to dealers’ shops. Bickers wants to develop its Click & Collect Partner network with the new site too. It says the new site will help participating partners to increase profits, promote growth opportunities, to network and upsell additional items. Backing its new site, Bickers adds that Office for National Statistics data shows retail online purchases have increased by 42 per cent in 2020 over 2019. This big jump is an effect of national and regional lockdowns to combat the pandemic, but also follows the long-term retail trend towards online purchases.
Saracens Tyres has put any plans to celebrate its 50th anniversary on hold to focus its efforts on helping its customers stay fully operational throughout the coronavirus pandemic. The Michelin Quality Centre-approved dealer is keeping its doors open during the UK’s lockdown period to support key workers in the transport and agricultural industries who are working around the clock to help keep essential supplies, including food, moving.
Michelin Auto Professional (MAP) UK dealers have been told improving the overall experience of their customers is more important than ever, in an increasingly competitive marketplace. Business owners and senior managers from 16 independent dealer groups attended the annual MAP conference in Chichester, for a briefing on a new package of benefits being rolled out to members of Michelin’s advocate dealer programme.