Terratoura A/T ambassador Edd Cobley has won the British Cross Country Championship’s Modified Production class. The off-road rally legend added the title to his collection with a brave performance at Walters Arena in Neath, South Wales. Cobley ran his self-built custom Land Rover Defender 110 – nicknamed Skippy 2.0 – on the Terratoura A/T throughout the championship, competing against competitors on Kevlar-reinforced specialist rally tyres.
Off-road rally legend Edd Cobley will compete in the British Cross Country Championships in June on Davanti Terratoura A/T tyres. Cobley will pilot his new custom-built Land Rover 110 doublecab, Skippy 2.0 in the four-round national series. The three-time Land Rover Defender Rally Champion and Hill Rally Championship winner is one of the faces of Davanti’s Make It Happen campaign. The tyre brand will follow his exploits on its social media channels and website.
Davanti marked its fifth anniversary with its first international dealer conference at the end of February. The tyre brand hosted more than 150 attendees by Everton Football Club’s Goodison Park, where it’s development director Gary Cross took the opportunity to announce its upcoming products, including range extensions and what might be called the second generation of Davanti tyres given the new naming conventions first introduced in the Wintoura winter tyre and Terratoura all-terrain 4×4 tyre ranges. Davanti sales director for UK and Ireland Sean Maddocks also presented observations on tyre markets, the development of the brand’s global dealer network over the past five years, and its commercial partnerships including the renewal of its official brand partnership with Everton FC.
North West 4×4 Response has made Davanti its tyre partner. The crisis support charity will fit the brand’s all-terrain Terratoura as its official tyre. North West 4×4 Response volunteer drivers use their own 4×4 vehicles to provide access for midwives, firefighters, food and supplies to communities that are difficult to access.
The latest Davanti project – Protoura Sport – will make its Eastern debut at CITExpo in Shanghai. After appearances at Autopromotec and Automechanika Dubai, the developmental UHP tyre will be on display at the show to give Davanti partners in China, the Far East and Australasia an opportunity to take a closer look and ask the team more about their plans for the product.
Last winter, extreme cold weather in the UK and Europe caused chaos on and off road, making the increased mobility offered by 4x4s an attractive proposition. It is into this context that Davanti will launch its new Terratoura.
Davanti has exhibited its extended range of tyres at Automechanika Dubai, reporting positive reactions to its expansion strategy across Europe and Asia. The brand included its recently launched all-terrain tyre, the Terratoura, explaining that a full range of tyres is a prerequisite for building Davanti’s profile in new markets. The company also mentioned the value of Gulf Cooperation Council (GCC) accreditation in the Middle East – a measure Davanti has taken with its whole range, where competitors have chosen to accredit only the most popular sizes.