As workshops have a vital role to ensure the country keeps moving during this challenging period, they are one of the few businesses officially allowed to stay open amidst the COVID-19 outbreak. To show its support for the important part they play, First Line Ltd is offering advice as to how technicians can stay safe, as well as standing alongside them to continue to supply the parts they need to effectively continue to run their businesses.
As a mark of its continuing strength in the export market, First Line Ltd has again featured in the latest Sunday Times HSBC International Track 200 ranking, making it three appearances in the last four years and the company by far the most consistent aftermarket supplier in the study.
First Line has announced a new level of sales management. The firm opted to add a new tier of top level management within the company’s sales division to support the current board of directors and global sales teams. The company adds that the new level is being implemented to strengthen the business, offering greater autonomy and direction to grow and develop as the company continues to expand.
Presented at a gala dinner following the recent Groupauto & UAN trade show in Liverpool, First Line Ltd has been presented with Groupauto’s runners-up trophy in the ‘Supplier of the Year’ category. First Line stated that the award is “further recognition of the strength of the First Line and Borg & Beck brands, as well as the relationship the company and its employees have with motor factors and workshops across the country.”
First Line Group has responded to the retirement of commercial director Alan Wood by reshuffling its management team. The aftermarket supplier said the move reflects its need to strengthen its foundations and adapt to growing pressures in the market, which it characterises as more competitive and over-distributed. Wood’s departure triggered an internal reshuffle that sees First Line’s export director Kevin Neaverson become global sales director with Ian Boyle elevated from national accounts manager to the position of UK sales manager.
The First Line Group (FLG) is to make Frankfurt’s Automechanika “the centrepiece of its export strategy” as it exhibits from its biggest ever stand (5.1 C58) this September. The company’s global Borg & Beck brand, acquired in 2006, will be the primary focus of the stand, displaying high quality clutch kits and components and the OES equivalent braking programme. FLG opened its first Borg & Beck distribution centre in Germany at the beginning of the year, and a move into larger premises is already in the works, increasing the importance of the German aftermarket show.