Nexen Tire has begun sponsoring SK Slavia Praha (Prague) Football Club for the 2021/22 season. The two-year partnership kicked-off during the Club’s first home league match on 7 August. Throughout the deal, Nexen Tire’s brand will be visible at the Eden Arena, home of SK Slavia Praha.
This year, retreading materials manufacturer Vipal Rubber is celebrating what it views as an important milestone – 15 years of operations in Eastern Europe. Vipal’s activities within this region began with the opening of a distribution centre in Slovenia in 2006, and today it supplies treads and other retreading products to approximately 50 customers there and in the Czech Republic, Slovakia, Poland as well as to markets in the Balkan and Baltic regions.
During its Board of Directors meeting on 14 April, the European Tyre and Rubber Manufacturers’ Association welcomed Nexen Tire Europe and the Czech Republic and Slovakia Tyre Producers’ Associations as new members of the Association, as of 2022. With their addition, the ETRMA will represent 15 global tyre manufacturers and 11 national sector Associations.
Nexen Tire shares that it began shipping tyres to Hyundai for original equipment fitment on the fourth-generation Tucson in January. Hyundai Tucson models sold in the Middle East, Africa, and Latin America wear the Nexen N’Fera Primus in sizes 215/65R17, 235/55R18, and 235/50R19. This deal represents the first occasion that Nexen’s European manufacturing plant in the Czech Republic has supplied OE tyres.
One of the biggest football clubs in the Czech Republic, SK Dynamo České Budějovice, has named Tomket Tires as its back of shirt partner. The latest investment comes shortly after Tomket Tires announced its partnership with another leading Czech team, FC Zbrojovka Brno. The two Czech football sponsorship moves see Tomket Tires return to the company’s historic roots by sponsoring teams at the forefront of Czech football in the same manner as it does other teams in the top five leagues in global football.
Much has changed at Nexen Tire of late, a phenomenon particularly noticeable within the South Korean tyre maker’s European operation. In the past two years, the company has set up a new production facility in the Czech Republic and a European headquarters in Germany as part of its ‘Global Nexen’ strategy. This expansion is occurring parallel to similar growth in Korea and the USA.
Magna Tyres Group has opened a sales office in the Czech Republic. It said the move has been in response to demand for the Magna range of OTR ad specialist tyres in Eastern Europe. It added that it has been encouraged by “unutilised market potential in this region.” The region was previously serviced by its Polish office.
Fans of Czech First League club FK Mladá Boleslav will see a lot more of Kumho Tyre in future. As exclusive tyre partner for the coming three years, Kumho Tyre gains a logo presence on the back of players’ shirts and the front of their shorts during all First League and cup matches as well as on digital signage along the length of the playing field. The sponsorship arrangement also covers hospitality options and a presence within the club’s media activities.
An official opening ceremony is being held today for Nexen Tire’s new tyre factory in Žatec, Czech Republic. Numerous dignitaries have attended the event, including Petr Očko, the country’s Deputy Minister of Industry and Trade, Travis Kang, Nexen Tire’s global chief executive officer, and Byung-Joong Kang, the company’s chairman.
Nexen Tire Europe is due to begin trial production at its new facility in Zatec, the Czech Republic. The news marks the virtual completion of the project that started in October 2015.
Tyre maker and technology company Continental has acquired a 100 per cent shareholding in Czech machine tool manufacturer VÚK. The purchase of VÚK strengthens its presence in the city of Otrokovice, Czech Republic, site of the company’s largest tyre manufacturing facility worldwide. Continental says it intends to leverage VÚK’s strengths to drive forward its development and production of technologically advanced tyre assembly machinery.
Hexpol has today acquired 100 per cent of Trelleborg Material & Mixing Lesina s.r.o from the Trelleborg Group. The divested operation develops, produces and supplies polymer compounds. The majority of its sales are to external customers and a minor share to a small number of Trelleborg facilities in Europe.
A ceremony was held last week to officially inaugurate the newly-rebuilt truck tyre production hall at Continental’s manufacturing facility in Otrokovice, Czech Republic. The inauguration marks the completion of a three-year project that involved a CZK 4.4 billion (£146.4 million) investment and has led to the creation of 130 new jobs. The project has seen the Otrokovice site, which previously served the European, Middle East and African markets, additionally develop into a production hub for markets in America and the Asia Pacific region.
A tyre manufacturer has announced a sponsorship agreement and – you’d better read this sitting down – it doesn’t involve football. Nexen Tire has signed up as an official sponsor of The 7th International Antonín Dvořák Composition Competition that will be held from 24 July to 1 August at the Prague Conservatoire in the Czech Republic. Nexen comments that this sponsorship forms part of its “cultural marketing strategy.”
Dynamo; Tomket Tires
NRZ/Arno Borchers
Magna Tyres