Mitas, part of the Trelleborg Group, has announced a five per cent increase in agricultural tyre prices in Europe. The new prices, which will affect both Mitas and Cultor brand agricultural and light agricultural application tyres, will come into effect on 1 February, 2017. The manufacturer said the rise is “driven by the recent increase in raw material prices.”
Starting next January, Mitas a.s. will begin to roll out the Mitas Premium line in the agricultural tyre aftermarket. This focus on Mitas Premium has resulted in the discontinuation of the Mitas RD range, however these tyres will remain in production. The Mitas RD line-up will be transferred to the Cultor portfolio; the range will be known as Cultor RD and will be the first agricultural radial products sold under the Cultor brand name.
Ask many Subaru owners if they’re familiar with Fuji Heavy Industries and you’ll receive a negative response, even though one of the company’s products is parked in the driveway. Czech Republic-based tyre maker Mitas has faced a similar situation in recent years. Even though the off-road specialist’s share of the European agricultural tyre market (not counting imports from outside Europe) is said to be around 35 per cent, recognition of the Mitas name doesn’t necessarily reflect this. The company now intends to change this state of affairs, and the percentage of tyres it produces under the Mitas brand name is set to markedly increase over the coming five years.