A selection of Cooper 4×4 and high performance tyres equipped tuning company Liberty Walk’s vehicles at the 2020 Autosport International show. Exhibiting in the ‘Performance & Tuning Car Show’, Liberty Walk Europe’s eye-catching stand contained Cooper’s Zeon 4XS Sport and the Cooper Discoverer STT Pro POR.
Cooper Tire’s involvement in rallycross as official tyre supplier and sponsor of the FIA World Rallycross Championship over the past four years is helping it to improve its European exposure as a supplier of high performance tyres, the manufacturer states. It describes the expertise it gains from the series as a critical part of its ability to produce tyres that can be pushed to the toughest of limits, but the growing popularity of the series, including dedicated coverage up 550 per cent compared to 2013 and reaching younger audiences via mixed media coverage, also provides a hotbed for Cooper to display its performance credentials to new audiences across the globe.
Cooper Tire Europe launched a limited edition Cooper Zeon CS8 ahead of the Cooper Tires World RX of Great Britain at Silverstone. As the official tyre supplier and associate partner to World RX, Cooper was also the title sponsor of the new Silverstone round. The Northamptonshire track hosted World RX as part of the Speedmachine festival on 25-27 May.
The Cooper Zeon CS8 has been chosen as an original equipment tyre for the new T-Roc compact SUV in European markets, and in doing so has given Cooper Tire & Rubber its first-ever original equipment approval with Volkswagen. The VW T-Roc, which is produced at Volkswagen’s Autoeuropa factory in Palmela, Portugal, will receive the Zeon CS8 in size 205/60R16 92V.
Cooper Tire Europe will host brand ambassador and Formula One grand prix winner, David Coulthard on its stand (3A14) in Reifen’s Hall 3 from 24-27 May. Coulthard will sign autographs on Tuesday 24 May.
Cooper can lay claim to being a leading brand within the 4×4 tyre market, with one of the stronger ranges of any manufacturer. Its tyres are selected for many applications, with the world’s most gruelling off-road endurance event, the Dakar Rally, perhaps the most notable for the challenge it presents to rubber. Cooper tyres are utilised by rally legends such as Xavi Foj, whose team is supported by the brand; links such as this help the manufacturer to underline its presence within this segment. Foj used the Discoverer S/T Maxx to take a podium finish in Buenos Aires this January, in what was the Spanish driver’s 25th Dakar Rally.