Cooper can lay claim to being a leading brand within the 4×4 tyre market, with one of the stronger ranges of any manufacturer. Its tyres are selected for many applications, with the world’s most gruelling off-road endurance event, the Dakar Rally, perhaps the most notable for the challenge it presents to rubber. Cooper tyres are utilised by rally legends such as Xavi Foj, whose team is supported by the brand; links such as this help the manufacturer to underline its presence within this segment. Foj used the Discoverer S/T Maxx to take a podium finish in Buenos Aires this January, in what was the Spanish driver’s 25th Dakar Rally.
Cooper Tire will serve as tyre supplier to the Titan Desert mountain bike marathon. The Titan Desert by Garmin 2014 Marathon, to use its full, sponsor-friendly title, begins on 27 April and will see more than 400 participants traversing a 700 kilometre, six-stage course. Cooper Discoverer S/T Maxx tyres will be fitted on 20 support vehicles. This vehicle fleet will cover around 1,000 kilometres of demanding terrain during the mountain bike marathon, from stone tracks and dry river beds to soft sand dunes, in temperatures expected to reach as high as 40°C.
Cooper Tire Europe’s 4×4 ambassador Xavi Foj took third place in the Dakar Rally, following an epic fightback. Foj has used Cooper Discoverer S/T Maxx tyres in the past three Dakar events, claiming T2 Class victories in 2012 and 2013. After a difficult opening to his 2014 Dakar campaign, including brake issues and an electronic problem, hopes of a hat-trick faded.