The completion of Goodyear’s takeover of Cooper on 7 June this year brought with it the first indications of the scale of Cooper’s sales in the Europe Middle East and Africa (EMEA) market. Before that point, Cooper only reported sales figures for their “International Tire Operations”, which includes sales generated worldwide outside EMEA.
Continental has merged its passenger and truck tyres replacement businesses in Europe, the Middle East, and Africa. Philipp von Hirschheydt, former head of the passenger tyres replacement business in the EMEA region, leads the new business unit. This transformation started on 1 January, 2020, becoming effective on 1 July, 2020. Conti states that it has merged the businesses to “increase customer centricity while increasing the overall efficiency of the organisations.” In making this organisational change, Conti has shifted its structure to align with customer groups rather than product categories.