Pro-Align vehicle diagnostic expert and Hella Gutmann will bring a hands-on workshop experience to Lanarkshire in Scotland in November 2021. The event, giving business owners and vehicle technicians from across Scotland an opportunity to trial on some of the world’s leading industry systems, will be hosted by New College Lanarkshire on 17 November. Pro-Align is the sole UK distributor of leading US wheel servicing equipment brand Hunter. Hella Gutmann is a pioneer of advanced driver assistance system (ADAS) calibration for the independent aftermarket. Recognising the increasing synergies between their areas of expertise, the two companies became brand partners earlier in 2021.
Wheel alignment checks offer garages the opportunity to demonstrate professional customer service while boosting profitability considerably, with a sizable proportion of the car parc suffering from misalignment, according to a leading garage equipment company. Pro-Align, the distributor of Hunter garage equipment products, says that 70 per cent of cars on the road today are misaligned. This, it continues, means there is a prime opportunity for workshops to help identify these issues through free alignment checks for every customer, regardless of what they had originally booked in for. After returning the initial outlay on machinery, Pro-Align says realignment jobs can then typically return profit margins of 88 per cent.
Workshop equipment and wheel alignment specialist Pro-Align has appointed a former Kwik Fit branch manager to its sales team. Tom Burkett, a former director and owner of a mobile tyre fitting service and branch manager at Kwik Fit, has been appointed to join the team as a sales executive, covering the Midlands and South Wales region. The Hunter distributor said the addition of Burkett will provide “even greater levels of support to workshops across the country.”
The development of modern car technology has accelerated as fast as ever before and manufacturers producing the systems that allow workshops to service these vehicles effectively have also developed at a fast rate. In some cases, the development has been a technological necessity needed to keep pace with vehicle development, but in other cases, the development is driven by the vision to provide a better, more efficient servicing solution.
Roughly 18 months after Clive Seabrook joined Pro-Align, Tyres & Accessories caught up with the relatively new CEO in order to find out more about how the right equipment and services can add value to garage businesses, especially in the post-lockdown environment.
Challenging times need innovative solutions, so Pro Align responded to the pressures brought about by lockdown by seeing by choosing not to approach the circumstances as a commercial opportunity, but rather by responding to the customer instead:
Pro-Align is targeting workshops looking to grow their business in 2020 with a new offer designed to reduce equipment investment costs and lower the bar to improving service capabilities. The £9,999 Ultimate Starter Bundle includes three key workshop systems, offering a saving of almost £2,000 when compared with buying the pieces of equipment individually (which would cost £11,985). Included within the bundle are the Hunter TCX 52 tyre changer, the Hunter SmartWeight Pro wheel balancer and a Teknel Butterfly induction heater, making it an ideal package for those looking to enter tyre servicing, upgrade or replace existing equipment.