Sailun Group has appointed Gareth Passmore as senior vice president (PCR and TBR Tyres). The manufacturer states that his appointment is designed to strengthen the company’s management team in Europe, aligned with its objective of growing its European market share. Passmore is making his return to Sailun having previously served as president of Sailun Jinyu International in 2016-17. Fluent in several languages, Passmore has previously held a number of international focused roles with Falken, Apollo, and Continental.
Sailun Tyre has entered into its first major global sports partnership with the start of a new sponsorship agreement with Spanish football club Valencia CF. The tyre maker will serve as an official global partner and official tyre partner for the next three seasons, with the Sailun name displayed on players’ jerseys.
Two of Sailun Jinyu International Europe’s tyre brands will now be distributed by wholesalers Viking Wholesaler Tyres and Bond International following a major strategic review of its UK distribution operations. The manufacturer pronounced itself “delighted to announce a number of enhancements and improvements” for its portfolio, which includes the Sailun, Jinyu, Blacklion, and Rovelo brands. The new strategy has become effective immediately, SJI Europe added.