Central Tyre has appointed former Pirelli and Prometeon sales manager Alex Whittle as sales director. In his new role, Whittle will be responsible for all sales operations across the car, van, truck, industrial and agricultural sectors. His appointment follows a successful growth period within the UK market, according to Central. Central Tyre is part of the UK’s leading ETEL group of tyre retailers, alongside Kwik-Fit and STS Tyre Pros.
Pirelli has named STS Tyre Pros Chester as Pirelli Performance Centre of the Year. The newly rebranded STS Tyre Pros in Chester (formerly Central Tyre) achieved a near perfect score in its assessment, Pirelli said, presenting the centre with the award for the second consecutive year. Pirelli awards one of its 116 Performance Centres with the title annually, determining a winner by conducting a video mystery shop at the 10 top performing PPCs, which is then scored by an independent assessor.
Goodyear Dunlop brand Fulda will continue to be available to commercial fleets exclusively at Central Tyre in the UK, after extending its exclusive supply agreement to a second year. Central said this is an important part of the wider strategic partnership between Goodyear Dunlop and the ETEL group, which spans several UK market sectors.
Central Tyre, Chester has been names as the 2015/16 Pirelli Performance Centre of the year. Each year Pirelli awards one of its 107 Performance Centres with the PPC of the year title. To determine the winner 11 top performing PPCs had a video mystery shop exercise, scored by an independent assessor. Central Tyre, Chester achieved a near perfect score and were therefore recognised with the award.
Kwik Fit reports that it is seeking to win new light commercial vehicle fleet business opportunities at the 2015 Commercial Vehicle Show. The UK’s largest automotive repair company will be sharing its show stand with sister company Central Tyre, which is also owned by the Itochu Corporation-owned and has been supplying the commercial and agriculture industries for more than 50 years. Indeed, Central Tyre says it is the UK’s “number one independent commercial service provider”.