Arla extends Bridgestone tyre contract into UK market
Arla Foods, Scandinavia’s largest dairy producer, recently signed a renewed tyre management agreement with Bridgestone covering its fleets in Denmark and Sweden, and, for the first time, the agreement has been extended to include the United Kingdom. The three-year agreement, which came into effect on April 1, 2011, is based on a cost-per-kilometre package that applied to around 2,000 Arla milk tankers and dairy distribution trucks in the three countries. Bridgestone service is delivered according to its ‘Total Fleet Management’ approach, intended to help fleet operators raise vehicle productivity by optimising tyre performance over the whole tyre lifecycle.