Bridgestone has looked to the past, present and the future in developing its most comprehensive consumer tyre range to date, which is more simplified, sustainable and sportier than ever before. The tyre giant has achieved notable positive test results for its latest product range, which, in its words, has been simplified and revitalised in the past two years.
At the start of 2021, the Potenza Sport will take over from the Potenza S001 as the flagship of Bridgestone’s tyre range. Bridgestone says the new ultra-high-performance tyre possesses “excellent capabilities in both the dry and wet” as well as higher mileage potential than its predecessor. All 96 dimensions in the Potenza Sport range have an EU label ‘A’ grade for wet grip.
The Lamborghini Huracán STO will roll on custom-developed Bridgestone Potenza tyres. The ultra-high performance tyre will help to maximise the traction, handling, control, and extreme overall performance of the new supersports car. The Huracán STO will be launched in 2021.
Bridgestone is the exclusive tyre supplier for the MC20, Maserati’s new super sports car. The manufacturer has custom-engineered its Potenza tyres to meet Maserati’s demand for exceptional performance. Bridgestone is Maserati’s long-term development partner. The tyre manufacturer says it played a “significant role” in supporting the generational shift in performance over previous models of the MC20.
Volkswagen’s first fully electric race car, the ID.R has broken the electric-powered vehicle lap record on the Nürburgring-Nordschleife, using Bridgestone Potenza tyres. The car completed the challenging 20.83km track in 6:05.336 minutes, beating the previous record by 40.56 seconds. Bridgestone custom-developed the Potenza tyres to help the ID.R navigate the demanding track in record-breaking time.
Bridgestone is supplying Potenza branded slick tyres as a new chapter in its Volkswagen supply partnership begins at the Green Hell of the Nürburgring. Volkswagen’s electric ID. R will aim to beat the lap record for electric vehicles on the Nürburgring Nordschleife in summer 2019. Bridgestone is a long-term original equipment tyre supplier for the firm’s production vehicles, and the new deal sees the companies expand their partnership into motorsport. The ID. R is the racing forerunner to the new ID. product family – Volkswagen’s wide range of purely electric vehicles to be launched from 2020.
According to Bridgestone Corporation, its global investments in research and development are the highest in the industry – it invested more than £710 million in this area last year – and the company says they’ve paid off. As evidence, the tyre maker points to the more than 45 original equipment fitments it has landed on more than 15 vehicle models since the start of 2018. What’s more, over 60 additional fitments are expected to come by the end of this year.
The 2018 Renault Mégane R.S. is available from dealerships as of this month, and Bridgestone is supplying original equipment tyres for cars delivered with 19-inch rims. The Mégane R.S. wears the Bridgestone Potenza S001 in size 245/35 R19 93Y.
Bridgestone Potenza S001 in size 245/33 R19 93Y.