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You are here: Home1 / brand

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Hankook and Peaches in creative partnership

Company News, International News

Hankook Tire has announced it will partner with Peaches, the California lifestyle and fashion brand known for translating street car culture into modern-day street fashion clothing. The next step “in the near future” is for Hankook Tire’s design team and Peaches to unveil several projects, including a series of experimental sports tyre designs to appeal to up and coming generations of drivers.

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Related news:

  1. Hankook appoints Antal Takacs as marketing director
  2. Hankook signs three-year global Real Madrid partnership
  3. Hankook loses holding company naming dispute
  4. Michelin remains world’s strongest tyre brand
9th January 2019/by Chris

Cooper Tire Europe launches new brand portal

Company News, International News, UK News

Cooper Tire Europe has launched a new Cooper Brand Portal, providing online access to a host of digital assets for media and brand partner use. Product photography, event images and video content are now all readily available for download.

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Related news:

  1. Michelin launches Click2Sell website solution to tyre dealerships
  2. Hankook and Peaches in creative partnership
  3. UKTV invests £1 million in ClickMechanic
  4. Michelin remains world’s strongest tyre brand
12th September 2018/by Chris

Bridgestone voted Australia’s most trusted tyre brand

International News

Australian Reader’s Digest has compiled and released its 2018 Most Trusted Brands list, and Bridgestone returns as a top-ten trusted brand. The tyre maker was ranked in tenth place across all trusted brands categories, finishing ahead of Aussie staples such as Vegemite and Aerogard. Bridgestone also claimed the title of ‘Australia’s Most Trusted Tyre Brand’ – a distinction introduced in 2014 – for the fifth consecutive year. Goodyear and Michelin were named as ‘highly recommended’ brands in the tyre category.

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Related news:

  1. Bridgestone voted Australia’s ‘most trusted tyre brand’
  2. Solar systems installed at Australian Bandag retreading plant
  3. Bridgestone partners with Australia’s NatRoad
  4. Bridgestone ‘Australia’s Most Trusted Tyre Brand’ for sixth straight year
23rd May 2018/by Stephen

Michelin becomes world’s most valuable tyre brand

Career Tracks, International News, Online Brand Equity

The Michelin brand’s value has grown some 30 per cent to US$7.9 billion in the latest Brand Finance Tyres 10 ranking. As a result Bibendum is now the world’s most valuable tyre brand.

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Related news:

  1. Giti enters the top 10 of leading tyre manufacturers
  2. Top tyre manufacturers deny involvement in tyre test manipulation
  3. Michelin maintains position as world’s most valuable tyre brand: Brand Finance
  4. Michelin world’s most valuable tyre brand, but Bridgestone well-placed to regain pole
16th March 2018/by Chris

Yokohama unveils 40th anniversary Advan logo

Company News, Product News

A new logo has been created to celebrate the 40th anniversary of the Yokohama ‘Advan’ tyre brand. It will be used throughout 2018 as a means for Yokohama Rubber to express its “gratitude to the many people in Japan and abroad who have helped make Advan a hit brand that has been loved for over 40 years.”

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Related news:

  1. Yokohama tweaks latest Advan Neova for European customers
  2. Yokohama to launch motorsport, UHP, 4×4 tyres at Autosport International
  3. Yokohama adds runflat to flagship range, marks 40 years of Advan
  4. 2 Yokohama tyres OE on latest Porsche Cayenne
26th January 2018/by Stephen

Linglong brand valued at 30.563 billion yuan

Company News, International News

On June 22 the 14th World Brand Summit sponsored by World Brand Lab published its China’s 500 Most Valuable Brands 2017 ranking. Shandong-based Linglong Tire came in at 119 on the list with the brand value reaching 30.563 billion yuan. It was Linglong’s 13th time on the list.

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Related news:

  1. New high for Linglong’s brand awareness
  2. Hubei Linglong initiates truck tyre production
  3. Coronavirus’s impact on the tyre business
  4. Michelin remains world’s strongest tyre brand
5th July 2017/by Tyrepress Editors

Brand Finance: Bridgestone the most valuable tyre brand

Company News, Online Brand Equity

Even through raw material costs are on the rise and these are driving up tyre prices, eight of the ten tyre brands deemed most valuable by Brand Finance have seen their brand values rise during the past year.

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Related news:

  1. Ferrari loses branding ground to Germans, as F1 sheen wears thin
  2. Michelin becomes world’s most valuable tyre brand
  3. Ferrari in pole position as world’s strongest brand
  4. Michelin, Bridgestone in top 300 world’s most valuable brands, but fall in rankings
13th March 2017/by Tyrepress Editors

Minis are best at retaining value

International News, UK News

A Carspring study shows devaluation percentages in each country as well as a depreciation ranking by brand in the UK. The research found that Minis retain the most value, 46.08 per cent after 56000 kilmetres or 34700 miles. At the other end of the spectrum, Toyota are worst with a devaluation rate of 74.59 per cent.

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Related news:

  1. Year-to-date car registrations overtake 2012 full-year total
  2. Emissions revelation puts VW group credibility in question
  3. Conti Announces Changes to UK Commercial Management Team
  4. Nizhnekamskshina begins three-year AvtoVAZ OE supply deal
6th February 2017/by Tyrepress Editors

Landsail refreshes brand identity

Company News

Landsail Tyres has refreshed its brand, targeting both the trade and public. The brand is seeking consolidation having become a high-selling brand in the UK market; it states the brand identity will “re-affirm Landsail’s position… by showcasing [its] exceptional value for money.” The brand, produced by China’s Sentury Tire, has grown quickly, with a range spanning over 250 sizes, most recently including Landsail’s first venture into the all-season market, offering comprehensive coverage for the UK market, in which sales are thought to have reached 1.2 million. Landsail itself states that it supplies “one in every 25 tyres sold in the UK.”

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Related news:

  1. Landsail Tyres – offering UK dealers ‘segment-leading range coverage’
  2. Gaither Tool debuts new corporate branding, extends Bazooka range
  3. Sentury internationalising with US tyre factory investment
  4. Dayco unveils its new corporate branding
23rd June 2016/by Andrew

Euro Car Parts asks how will VW scandal affect UK garages?

UK News

Following Klarius’ take on the Volkswagen emissions scandal, UK parts distributor Euro Car Parts has asked other experts in emissions-related repairs what they make of the VW ‘defeat device’ scandal affecting Audi, Seat, Skoda, VW and VW Commercial vehicles. Tony Wilson, managing director of Klarius, said that the “upside for the aftermarket” is the wider […]

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Related news:

  1. Will fitting an aftermarket exhaust or DPF to my VW make a difference to emissions?
  2. Emissions revelation puts VW group credibility in question
  3. Klarius launches IMI Accredited training scheme for independent garages
  4. Crown Court acquits Klarius directors
12th October 2015/by Andrew

Will fitting an aftermarket exhaust or DPF to my VW make a difference to emissions?

Product News

Klarius, the manufacturer of aftermarket emissions products including exhausts, CATs and Diesel Particulate Filters (DPFs) has confirmed that fitting aftermarket systems will not affect the efficiency or emissions of VW vehicles in the wake of what has been called the ‘diesel dupe’ scandal where an emissions test software ‘cheat’ was allegedly fitted to over 11million VW Group vehicles in order to meet strict US NOx test regulations.

Read more

Related news:

  1. Euro Car Parts asks how will VW scandal affect UK garages?
  2. Emissions revelation puts VW group credibility in question
  3. IMI approves latest Klarius Products training
  4. Klarius: How will WLTP real-world emission tests affect the automotive aftermarket?
6th October 2015/by Andrew

Emissions revelation puts VW group credibility in question

Company News, International News, Premium

News that VW is recalling almost half a million diesel cars in the US is bad enough, but the revelation that this is because the company put so-called defeat devices into the cars in order to mislead emissions testing systems is likely to damage the OEM’s reputation. And there is a growing financial cost too.

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Related news:

  1. Will fitting an aftermarket exhaust or DPF to my VW make a difference to emissions?
  2. Daimler share price hit after emissions investigation news
  3. Euro Car Parts asks how will VW scandal affect UK garages?
  4. High court to hear VW emissions group litigation request
22nd September 2015/by Tyrepress Editors

Dmack anticipates WRC ‘longest day’ in Sardinia

Motorsport

Dmack has identified next week’s Rally Italia Sardegna, round six of the FIA World Rally Championship, as a demanding test. The tyre brand says challenging road conditions and high temperatures promise to punish both tyres and cars, with the biggest challenge on Saturday: competitors will tackle over 200km of stages, the longest day in WRC since 2012.

Read more

Related news:

  1. Fuchs, Dmack score first 2012 PWRC win in Sardinia
  2. Double Dmack podium in Argentina
  3. Dmack completes Corsican asphalt challenge
  4. Dmack targets WRC performance gains with 2017 version of gravel tyre
5th June 2015/by Andrew

Ferrari loses branding ground to Germans, as F1 sheen wears thin

Company News, Market Info, Online Brand Equity

As the world’s car companies gather in Geneva for the biggest event of the year, brand valuation and strategy consultancy Brand Finance has released its annual review of the state of their brands. Every year, Brand Finance puts thousands of the world’s top brands to the test. They are evaluated to determine which are the most powerful, and the most valuable.

Read more

Related news:

  1. Brand Finance: Bridgestone the most valuable tyre brand
  2. Ferrari in pole position as world’s strongest brand
  3. Lego overtakes Ferrari as World’s most powerful brand
  4. Yokohama Fattens US Advan Range
3rd March 2015/by Andrew

Lego overtakes Ferrari as World’s most powerful brand

News, Online Brand Equity

Every year, leading brand valuation and strategy consultancy Brand Finance puts thousands of the world’s top brands to the test. They are evaluated to determine which are the most powerful, and the most valuable. Analysis of the world’s top brands shows Lego has replaced Ferrari as the world’s most powerful brand, with Ferrari dropping to ninth.

Read more

Related news:

  1. Ferrari in pole position as world’s strongest brand
  2. Alonso Sets Pace in Monaco
  3. Ferrari loses branding ground to Germans, as F1 sheen wears thin
  4. Bridgestone Compounds Perform “Strongly” in Valencia
17th February 2015/by Andrew
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