Brake Engineering has recently launched the Spring edition of its quarterly newsletter, Braking News, featuring the latest information from the supplier such as new-to-range parts, remanufacturing processes and technical support.
Brake Engineering has added eight new brake calipers to its extensive product range, reflecting its commitment to constantly meeting customer requirements. The braking specialist consistently reviews its product offering, ensuring it can supply the market with products that are currently in high demand.
Brake Engineering has reported an increased demand in remanufacturing, as the braking brand continues to gain success with its Original Aftermarket campaign. While remanufactured brake calipers experience higher demand at this time of year, Brake Engineering is reporting an even greater upsurge in demand for calipers than in previous years.
Brake Engineering has extended its product range with the addition of five brake discs and two brake calipers. The latest part numbers cover the following vehicles including: Hyundai i30 and Veloster (2011); Kia Ceed, Pro Ceed (2011) and Sorento (2006); Chevrolet Trax (2012); Peugeot 308 and 308SW (2013); Toyota Auris (2012); and. Vauxhall Mokka.
Brake Engineering has produced a new poster for motor factors and garages that underlines the company’s Original Aftermarket expertise by detailing the complete remanufacturing process of a brake caliper.
Brake Engineering is expanding production of its caliper remanufacturing line, following increased demand from customers in the automotive aftermarket embracing its “Original Aftermarket” approach to supplying a complete braking solution. The company has led the market in the production of calipers since 1981. With the efficiencies installed at its Wrexham-based facility, it is able to meet this increasing demand and continue to offer calipers of exceptional quality and increased complexity, while still remaining competitively priced.
Brake Engineering is building on its Original Aftermarket approach by adding a number of new products to its entire braking range, focusing not just on first to market parts, but on developing “aftermarket” ranges that are relevant to the vehicles in independent garages.
Brake Engineering is launching “Original Aftermarket”, an initiative the company says will redefine the supply and fit of braking products in the automotive aftermarket and bring transparency, clarity and quality to an overly complex product sector. Launching in October, the company will introduce a range of services designed to cut-through the trade’s misunderstandings of the braking sector and work to grow a distributor’s sales of the company’s complete range of calipers, discs, drums, hydraulics, pads and shoes.
Brake Engineering is planning a major brand refresh and has signed up to a number of events to ensure the trade takes full advantage. Commencing the beginning of October, Brake Engineering is exhibiting at the Groupauto Trade Show, Mechanex Donington, AutoTrade Expo (Dublin) and Mechanex Sandown Park, alongside its attendance at the IAAF Annual Conference and Awards Dinner in December.
Braking systems specialist, Brake Engineering has called on the automotive aftermarket not to “coat over the real issues of fitting brake discs.” The company states that training is more important than ever for the independent automotive aftermarket.